It sounds like you've experienced significant changes that have impacted your website’s performance. Here’s a breakdown of possible reasons for the decline in traffic and sales, along with suggested solutions:
Potential Issues
- Loss of Authority: Changing hosts can affect your site's SEO if not done properly. If the new host has slower load times or downtime, this can impact your rankings.
- Redirection Problems: If your website's URL structure changed during the redesign and proper redirects weren’t set up, you may lose organic traffic.
- Content Changes: If the redesign altered the content significantly (especially SEO-optimized content), it could affect your rankings.
- Technical SEO Issues: The redesign might have introduced technical problems, such as broken links, missing meta tags, or poor mobile optimization.
- Keyword Ranking Fluctuations: If you lost rankings for important keywords due to changes made during the redesign or hosting transition, this could directly impact traffic.
Solutions
- Analyze Traffic Sources: Use Google Analytics and Google Search Console to determine where the drop in traffic is coming from and which pages are affected.
- Check for Technical Issues: Run an SEO audit using tools like SEMrush, Ahrefs, or Screaming Frog to identify technical issues like broken links, slow page speeds, and mobile usability problems.
- Review Redirects: Ensure that 301 redirects are in place for any changed URLs to preserve link equity and redirect users to the correct pages.
- Monitor Keyword Rankings: Use keyword tracking tools to see if your rankings have dropped for important search terms. This can guide your content strategy.
- Optimize Content: Revisit your website’s content to ensure it aligns with current SEO best practices, including on-page SEO elements like titles, headings, and meta descriptions.
- Engage in Link Building: Work on acquiring high-quality backlinks to regain authority and improve rankings.
- Focus on User Experience: Ensure your site is user-friendly, loads quickly, and is mobile-optimized to improve user engagement and reduce bounce rates.
- Consider Professional Help: If the decline persists, consider consulting an SEO expert who can provide a detailed analysis and tailored strategy.
By addressing these areas, you can work towards recovering your traffic and sales. Consistent monitoring and optimization are key to long-term success in SEO