How to create unique banners and video ads?
Why do you need to make your ads unique?
- With each new upload of the same ad file, with the same elements and metadata, Facebook* (like other advertising platforms) will record that content and will ban it in case of violation of the rules of advertising operations.
If you re-upload the same ad from other advertising accounts, there is a high chance of rejection, even account blocking.
- Moreover, if the ad itself, be it a banner or a video, is showing well and is profitable, these blocks can be avoided by making it unique - whitening the ad under a moderate eye without significantly changing the important details.
We create unique creatives ourselves
The “right” thing to do is to work with creo in photo/video editors, which can be done to make it unique in this way;
Services for unique ads
There are also automated solutions that do not require much time to create uniqueness for your creative product. Basically, they just clean up the metadata and add various types of noise, but this is often enough to overcome previously rejected ads.
All of the services work pretty much the same, but we recommend testing each one out and seeing which one you like best.
How does our team create unique ads?
We adhere to uniqueness in our photo and video editor through the operations listed above.
Let's say we have the following ad:
View attachment 365681
However, Facebook* has started removing it and accounts running ads with this creo.
Following some suggestions, we edited it and got the following creo:
We added some filters and frames, changed the colors and ran ads through Telegram (sent to ourselves and downloaded as a new file) or any service to make it unique.
Most likely, after such uniqueness, creo will calmly pass the censorship.
But in our opinion, the most unique way of advertising is to replace the content. We use the same creative structure and other sources:
Essentially, we get completely new ads in the eyes of FB moderation bots*, but they still look like the previous ads to users.