- Nov 29, 2022
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Facebook continues to lead in user numbers despite the rise of new competitors. Over 20 years of existence, it has become part of the "Big Four" tech companies alongside Google, Apple, and Amazon. Let's take a look at Facebook's statistics from 2017 to 2023.
The Future of Facebook
Social media companies are exploring revenue streams beyond advertising, and Facebook fans can now pay for ad-free versions of Meta's services. Interestingly, younger users are more willing to pay for subscriptions: 40% of users aged 18-24 expressed interest in subscribing, compared to only 5% of users aged 55-64.While Facebook remains the world's most popular social platform, user opinions are highly divided. 20% of internet users view the platform very positively, while another 20% have a very negative opinion of it.
Active Users
As of January 2024, Facebook had over three billion monthly active users (MAU), accounting for 37.90% of the world's population and 60.91% of social media users. 2.11 billion users log into Facebook daily, making up 68.73% of the platform's monthly active users.
Country Statistics
India hosts the largest Facebook audience, with 378 million users as of April 2024. If India's Facebook audience were a country, it would rank third in the world by population. Other markets with over 100 million users include the USA with 193.8 million, Indonesia with 119.05 million, and Brazil with 112.55 million users.
Demographic Analysis
The vast majority of Facebook users access the social network through mobile devices. Only 2.6% use laptops or desktops exclusively, while 68.7% prefer smartphones. Both phones and computers are used by 28.7%, and any mobile device is chosen by 97.4% of users.In April 2024, demographic analysis revealed that men aged 25-34 made up the largest segment of Facebook's global user base, comprising approximately 18.4% of all registered users. The second-largest segment consisted of men aged 18-24. Gender-wise, 56.8% of Facebook users are men, while 43.2% are women.
Financial Overview (2007-2023)
Facebook's broad user base presents significant opportunities for advertisers, with approximately 70% of registered users being potentially reachable through ads. In fiscal 2023, Meta Platforms reported significant revenue growth, surpassing $134 billion. The majority of Meta's profits come from advertising – 97.5%.Notably, the company returned to 2021 profit levels after overcoming a $13 billion downturn in 2022.
Currently, Facebook Ads has over 10 million active advertisers. These advertisers can reach 2.11 billion people through ads. 34.1% of people over 13 years old regularly see ads on Facebook. Almost all Facebook Ads advertisers use at least one AI-based tool. Facebook's ad revenue constitutes a significant portion of its total income – 97.5%.
Average Revenue Per User (2011-2023)
In Q4 2023, the average revenue generated per user (ARPU) for Facebook in the Asia-Pacific region was $5.52. In the combined US and Canada market, Facebook's ARPU was $68.44. On average, a Facebook user clicks on 12 ads each month.
Reasons for Social Media Use Worldwide in 2023
A recent international survey conducted in Q4 2023 provided significant insights into the primary motives behind social media use. It showed that maintaining connections with acquaintances and loved ones is the main goal for a large part of the audience (over 49%).Additionally, about 38% of social media users rely on these platforms to fill their free time, while about 34.3% use them primarily for reading news. Notably, one-fifth of participants reported using social media due to their subscriptions to content created by influencers or celebrities.
A recent study revealed that people, on average, spend about 147 minutes a day on social media. A significant portion of this time, 33 minutes, is spent on Facebook, making it the platform where users spend the most time. Breaking it down:
- Daily – 33 minutes.
- Weekly – 231 minutes.
- Monthly – 990 minutes.
