Google Confirms Links Are Not That Important

[MrApple]

Google Confirms Links Are Not That Important​

"Google's Gary Illyes says that Google needs very few links, more evidence that links matter less than at any other time in SEO history"

Little confused with this.....

On the one hand, every SEO "Professional" says backlinks are one of the most important factors and then you have this.....

https://www.searchenginejournal.com...llyes confirmed at,he indeed say those words.
Thoughts?...

 

[DeadJoe]

The recent update wiped out most small / medium sites, the ones that are ranking are absolute authorities. So it's total bullshit. Links are definitely THAT important.

 

[praetserge]

They've been saying it for more than 10 years... every year.
Yes, they rank parasites because they have lots of links.
Links are more important than content.

 

[awesomewebsites]

Always do opposite of what they officialy say.

 

[pepeneo]

do the opposite of what google says and you will rank

how many wh website owners are crying now after abiding to googles guidelines for years? all of them

 

[xReminisce]

You are assuming Google even knows their own algo and what ranks and what not.

 

[janist]

Sure.

 

[thedorf]

You are assuming Google even knows their own algo and what ranks and what not.

These are my thoughts.

 

[hideath]

The recent update wiped out most small / medium sites, the ones that are ranking are absolute authorities. So it's total bullshit. Links are definitely THAT important.

i'll 2nd that,

from my current testing, links are important than ever,
the thing is more & more type of links are not doing the job anymore,
the quality of links matter much than ever, geniune quality of links are the ones that should've be focused on nowadays,

that doesn't have to do with the domain authority necessarily,
it's more like links from less niche relevant pages primarely & websites overall, links from spammy websites with huge obl are the ones getting devaluated,
i don't have enough data to totally confirm that, but for a dozen of websites within different niches & type of links, that's what i'm getting conclude for my personal work at least

 

[1SEOWarrior]

Always be careful with information coming from Google and its associates. As I always say, exercise caution and critical thinking when evaluating information from Google and its affiliates. In most cases, They try to deceive.

 

[OlafRustle]

Links are not important. They are the MOST important

 

[sangui]

definitely backlinks are most important in SEO. The importance of backlinks will not get faded

 

[itz_styx]

google says a lot of things to distract people from how to game their SERPs

 

[safeSEOboost]

and they forgot to say: SEO is dead!

 

[MrApple]

Thanks for all the replies - think that's cleared that up for me then

 

[HenryObi]

Google Confirms Links Are Not That Important​

"Google's Gary Illyes says that Google needs very few links, more evidence that links matter less than at any other time in SEO history"

Little confused with this.....

On the one hand, every SEO "Professional" says backlinks are one of the most important factors and then you have this.....

https://www.searchenginejournal.com...llyes confirmed at,he indeed say those words.
Thoughts?...

I've heard different variations of this from the past, would it be different now? I doubt.

Question is, what then is propping the big and authority sites Google is ranking against all odds? Even those confirmed to be using and abusing AI content.

 

[MrBond245]

But it actually works. Sometimes google just want to increase content

 

[scanningthru]

This is the advice we want to see Google giving. We don't need any more people understanding what to do to rank

 

[TheAngryPenguin]

Want to rank? Do the opposite of what Google recommends

 

[NeedMyLink]

This doesn't mean backlinks are obsolete; rather, their direct impact might be diminishing as Google gets better.