tattooedbuddha
Senior Member
- Jul 19, 2020
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Publication Frequency (Momentum) is the frequency of major content updates, or new content publications to take the attention of the search engine to be prioritized for being crawled, indexed, and ranked earlier and higher.
Newbies and professionals alike, we’ve all wondered at least once, how often should you post your articles on your blog for optimal performance? In this guide, I’ll be sharing my experience and that of others in my circle on how often you should post.
Let’s get started.
Publication frequency (momentum) is one of three pillars of topical authority, the other two being depth and vastness. While depth focuses on how deeply you go into your topics and vastness focuses on how much of the topic you have covered, momentum focuses on how often you post and update your content.
We have to find a sweet spot between looking human and showing that the website is different from its previous state. In other words, don't publish 200 posts at once, it's not natural and will look spammy whether the content is of high quality or not.
Let’s say you have a new website, and want to rank for a new knowledge domain. As a newcomer in the niche, you want to outrank your competitors.
You will need five things to do this.
Here are some rules for publication frequency I follow:
- Be patternless: Different number of articles per day, different days.
- Don’t publish during the BCAU (Broad Core Algorithm Update) or release during algorithmic season. Publish in a flat algorithmic state.
- When you are crawled, a search engine is investing money and time in you. If you are crawled more than a site you want to outrank, that is an advantage. If when they crawl you, they see you have new content, and that new content is more clear to understand, which means clarity is higher, accuracy is higher and comprehensiveness is better. Eventually, they will realize that ranking you is cheaper.
- Whenever the search engine crawls your website, they should find increased quality, to break the quality thresholds and improve ranking.
My advice if you are starting a brand-new website with no historical data:
Lastly, I feel the need to address something I’ve seen asked again and again in the forum.
It’s about people wanting to create thousands, if not millions, of pages for their website.
Now, you can have various reasons for wanting to do this, but the most prevalent one I’ve seen is the belief that by creating thousands of pages, even if most do not rank, you will rank some.
I believe they call it the shotgun approach or the “throw shit at the wall and see what sticks” approach.
Let me clarify something for the people who believe this works.
CONTENT COUNT IS NOT A RANKING FACTOR.
In fact, telling more things with less content that is more comprehensive and authoritative is better for many aspects such as crawl budget, PageRank distribution, backlink dilution, and even cannibalization problems.
That's not to say you should not plan the amount of content you will need to cover a topic and how many articles you will need to publish in what timeframe.
If you tell your customer you need 150 pieces of content to achieve topical authority but later on realize that you actually need 300 pieces, then that will become a serious problem for trust.
Anyway, I digress slightly.
I hope you learned something from this guide.
Cheers!
Article reference and further reading: https://www.oncrawl.com/technical-seo/importance-quality-thresholds-predictive-ranking/
Disclaimer: Not everyone will have the same experience, some of you might have found success after publishing 50 articles a day, some 1000 articles at once, etc. This is not a set-in-stone strategy, it depends on a ton of factors, one of which is the industry standard in your specific niche.
If you already have a site with historical data and lots of articles published, there is nothing stopping you from increasing the publication frequency and optimizing your crawl budget.
Newbies and professionals alike, we’ve all wondered at least once, how often should you post your articles on your blog for optimal performance? In this guide, I’ll be sharing my experience and that of others in my circle on how often you should post.
Let’s get started.
Publication frequency (momentum) is one of three pillars of topical authority, the other two being depth and vastness. While depth focuses on how deeply you go into your topics and vastness focuses on how much of the topic you have covered, momentum focuses on how often you post and update your content.
We have to find a sweet spot between looking human and showing that the website is different from its previous state. In other words, don't publish 200 posts at once, it's not natural and will look spammy whether the content is of high quality or not.
Let’s say you have a new website, and want to rank for a new knowledge domain. As a newcomer in the niche, you want to outrank your competitors.
You will need five things to do this.
- Higher relevance
- Higher responsiveness
- Better coverage of the topic
- Deeper knowledge (depth and unique content)
- Better quality overall
Here are some rules for publication frequency I follow:
- Be patternless: Different number of articles per day, different days.
- Don’t publish during the BCAU (Broad Core Algorithm Update) or release during algorithmic season. Publish in a flat algorithmic state.
- When you are crawled, a search engine is investing money and time in you. If you are crawled more than a site you want to outrank, that is an advantage. If when they crawl you, they see you have new content, and that new content is more clear to understand, which means clarity is higher, accuracy is higher and comprehensiveness is better. Eventually, they will realize that ranking you is cheaper.
- Whenever the search engine crawls your website, they should find increased quality, to break the quality thresholds and improve ranking.
My advice if you are starting a brand-new website with no historical data:
- Don't publish too much at once.
- Publish at most 20 articles at once.
- If you choose to publish one by one, be patternless and publish on a random schedule.
Lastly, I feel the need to address something I’ve seen asked again and again in the forum.
It’s about people wanting to create thousands, if not millions, of pages for their website.
Now, you can have various reasons for wanting to do this, but the most prevalent one I’ve seen is the belief that by creating thousands of pages, even if most do not rank, you will rank some.
I believe they call it the shotgun approach or the “throw shit at the wall and see what sticks” approach.
Let me clarify something for the people who believe this works.
CONTENT COUNT IS NOT A RANKING FACTOR.
In fact, telling more things with less content that is more comprehensive and authoritative is better for many aspects such as crawl budget, PageRank distribution, backlink dilution, and even cannibalization problems.
That's not to say you should not plan the amount of content you will need to cover a topic and how many articles you will need to publish in what timeframe.
If you tell your customer you need 150 pieces of content to achieve topical authority but later on realize that you actually need 300 pieces, then that will become a serious problem for trust.
Anyway, I digress slightly.
I hope you learned something from this guide.
Cheers!
Article reference and further reading: https://www.oncrawl.com/technical-seo/importance-quality-thresholds-predictive-ranking/
Disclaimer: Not everyone will have the same experience, some of you might have found success after publishing 50 articles a day, some 1000 articles at once, etc. This is not a set-in-stone strategy, it depends on a ton of factors, one of which is the industry standard in your specific niche.
If you already have a site with historical data and lots of articles published, there is nothing stopping you from increasing the publication frequency and optimizing your crawl budget.
