Ask Me Anything about Google Ads (AdWords) 2023

[Jev_bh]

There are many services like ahrefs which parse not only keywords used on a specific website but traffic amount for each keyword as well. The strategy for keywords research may include parsing competitors website for keywords and optimizing your website with highly popular and less competitive keywords
For marketing cost optimization you should research your unit economics. To put long story short this is about ROI calculation – how much will you get from you estimated quantity of leads and how much would every one of them cost in comparison to overall marketing spend
The rest is up to your experience in the niche, as only then you understand which creatives work better for such ads, what are peculiarities of campaign setting for the niche etc etc
Hope that helps!

Thank you for your detailed answer!

I am trying to work out how much budget I would need for my group of key words (say 10 keywords) I am using in my campaign. So if I say to the client, I need $10000 a month, I can justify/breakdown the calculation to why I need that budget.

I really would like to ultimately understand how far a given budget will go if I had for example $10,000 per month to spend in ads.

An example of how to calculate a budget numerically would be great if you can demonstrate this for me. Thanks buddy.

 

[Loklush]

I have some queries related to starting my new journey in google search ads for running ClickBank offer

1. Many people are running google ads over brand bidding but when I check those offer on clickbank all seller strictly mention not to do brand bidding. Can you how they bypass this process
2. For tracking which tools will be best and cost-effective
3. If your product price is USD10$ and the cost of your product is USD6$ then how much daily budget are you going to keep for advertising in google search ads

 

[Chris Newman]

1. Many people are running google ads over brand bidding but when I check those offer on clickbank all seller strictly mention not to do brand bidding. Can you how they bypass this process

Example, a Mr.A is promoting a Clickbank product ABCD in Google Ads. Product ABCD's Clickbank offers' T&Cs mention that advertisers must not bid on brand ABCD keywords in any paid ads.
Product ABCD is a vaccum cleaner. So, what Mr.A does is he bids on keywords vaccum cleaner, vaccum cleaner reviews, best vaccum cleaner, etc (phrase matches). So, if anyone searches for "ABCD vaccum cleaner", Mr.A's ad will show.
BUT, what Mr.A also does is add a whole lot of https://support.google.com/google-ads/answer/2453972?hl=en, so that his ad does not appear for EFGH vaccum cleaner, IJLK vaccum cleaner, LMNO vaccum cleaner, PQRS vaccum cleaner, TUVW vaccum cleaner, etc, searches and he also adds more such negative keywords.
This involves on going campaign optimization.
Another strategy is blackhat, running a DOUBLE cloaked campaign, where even the money page would redirect to another landing page (based on some set parameters), in which case it would be almost impossible for an affiliate program to know that the initial source of traffic is from the actual safe page that is advertised. For the affiliate program, the source of traffic will be that landing page which is redirected from the money page. Such a cloaked campaign in Google Ads ideally does not last long, but blackhatters such as the Mr.A in the example given seem to have their strategies in place in order to keep their advertising going on for the Clickbank product ABCD (as in the example).
EDITED to reply to @Cyberlodge : For a cloaked (money site) campaign, a dummy campaign is not always needed, if incase one knows what keywords to use, what ad copies to use and also then knows when & how to tweak the keywords & ad copies.
If one does not know when & how to tweak the keywords & ad copies, then even a dummy campaign initially will be of no use.

 

[Cyberlodge]

Is dummy campaign still necessary before launching money site campaign?

 

[Loklush]

Example, a Mr.A is promoting a Clickbank product ABCD in Google Ads. Product ABCD's Clickbank offers' T&Cs mention that advertisers must not bid on brand ABCD keywords in any paid ads.
Product ABCD is a vaccum cleaner. So, what Mr.A does is he bids on keywords vaccum cleaner, vaccum cleaner reviews, best vaccum cleaner, etc (phrase matches). So, if anyone searches for "ABCD vaccum cleaner", Mr.A's ad will show.
BUT, what Mr.A also does is add a whole lot of negative keywords, so that his ad does not appear for EFGH vaccum cleaner, IJLK vaccum cleaner, LMNO vaccum cleaner, PQRS vaccum cleaner, TUVW vaccum cleaner, etc, searches and he also adds more such negative keywords.
This involves on going campaign optimization.
Another strategy is blackhat, running a DOUBLE cloaked campaign, where even the money page would redirect to another landing page (based on some set parameters), in which case it would be almost impossible for an affiliate program to know that the initial source of traffic is from the actual safe page that is advertised. For the affiliate program, the source of traffic will be that landing page which is redirected from the money page. Such a cloaked campaign in Google Ads ideally does not last long, but blackhatters such as the Mr.A in the example given seem to have their strategies in place in order to keep their advertising going on for the Clickbank product ABCD (as in the example).
EDITED to reply to @Cyberlodge : For a cloaked (money site) campaign, a dummy campaign is not always needed, if incase one knows what keywords to use, what ad copies to use and also then knows when & how to tweak the keywords & ad copies.
If one does not know when & how to tweak the keywords & ad copies, then even a dummy campaign initially will be of no use.

Thanks sir many things are clear. Sir is this possible can I send you personal message I have some doubts which can't be shared publically

 

[PSTNET]

can we run keywords with zero search volume?

It is better to gather keywords with low search volume, as if nobody searches for specific keywords you are targeting then nobody’s gonna see your ads, right?

Thank you for your detailed answer!

I am trying to work out how much budget I would need for my group of key words (say 10 keywords) I am using in my campaign. So if I say to the client, I need $10000 a month, I can justify/breakdown the calculation to why I need that budget.

I really would like to ultimately understand how far a given budget will go if I had for example $10,000 per month to spend in ads.

An example of how to calculate a budget numerically would be great if you can demonstrate this for me. Thanks buddy.

Well, first when you set your campaign up, you can get a rough estimation of how much views/clicks you gonna get for that budget, as you have CPM and CPC numbers there. You can subtract 10%-15% from estimated amount of clicks and discuss it with the client in order to manage client’s expectations. At the same time it might be much harder to forecast potential CPL and leads quantity if you don’t have fresh data on that matter. In case you have no experience, you can start by setting CR to 1-1,5% or so, but we can’t advise you anything as this number may really differ depending on SO many things.
We hope that helps

 

[Chris Newman]

can we run keywords with zero search volume?

Zero search volume ? Your ads will not show at all. And similarly, about low search volume, a 'low search volume' keyword is a status given to a keyword in a Google Ads campaign, that doesn't have enough search traffic on Google search. In other words, this keyword will remain inactive and won't trigger your ad until search traffic for that keyword increases.

 

[Jev_bh]

Zero search volume ? Your ads will not show at all. And similarly, about low search volume, a 'low search volume' keyword is a status given to a keyword in a Google Ads campaign, that doesn't have enough search traffic on Google search. In other words, this keyword will remain inactive and won't trigger your ad until search traffic for that keyword increases.

What would you consider as low search volume vs say a keyword which is low volume but good enough to have in your keyword group and bid for?

Also, some keywords will low search volume, don't this indicate that the keyword could be niche?

 

[Chris Newman]

What would you consider as low search volume vs say a keyword which is low volume but

I may sound rude. But there are no ifs and buts in this case and it does not matter what keywords I, you or Tom, Dick or Harry considers as low search volume keywords :-
A 'low search volume' keyword is determined as per the status given to a keyword in a Google Ads campaign in a Google Ads account, and as per Google Ads a low search volume keyword, doesn't have enough search traffic on Google search and such "low search keyword" will remain INACTIVE and won't trigger your ad until search traffic for that keyword increases. Period.
Do not base or decide if a keyboard is low search volume, based on what I, you or Tom, Dick or Harry considers as low search volume keyword. That decision can ONLY and ONLY be based on such a keyword's status shown as "low search volume" IN/WITHIN a Google Ads campaign INSIDE a Google Ads account, when the Google Ads user is logged into his or her Google Ads account. Period.

Also, some keywords will low search volume, don't this indicate that the keyword could be niche?

Niche ? What will you do with those ? Make a photo frame of those "niche" keywords and hang it in your bathroom ?
A 'low search volume' keyword is defined as per the status of "low search keyword" given to a keyword in a Google Ads campaign, and such "low search keyword" will remain INACTIVE and won't trigger your ad until search traffic for that keyword increases.
You are repeatedly asking further questions without even understanding in a very basic manner, what has already been answered and explained quite clearly. (It may indicate that your intention may be your post count inflation, possibly or sorry to say, totally ineffective comprehension skills on your part).

 

[gsystem32]

Pay attention to whitepages and cloaking services, as well as proxies and other consumables you are using
F.e. black hat advertising needs more meticulous settings that whiter ones
And remember, black head ad accounts do not live long anyways, so always prepare some spare ones

I'm using a free cloack that I found here, but google suspended my account anyway (blackhat)
Could anyone please help me with that?
The cloack I used is this one: https://github.com/dvygolov/YellowCloaker

My configuration is attached (prints)

I think when a human checker (google ads) come to my page, he is able to see my blackpage, i saw on allowed accesses that someone connected my page from Brazil, with IOS, Android and Windows, all of 3 were differents ISP.

Is there a way to block the access from human checks? I think that would solve my problem;



EDIT: Also, 2 days ago, a human person from google came to check my page and he deleted a bunch of files from my server. HOW?

 

[boiler]

I'm using a free cloack that I found here, but google suspended my account anyway (blackhat)
Could anyone please help me with that?
The cloack I used is this one: https://github.com/dvygolov/YellowCloaker

My configuration is attached (prints)

I think when a human checker (google ads) come to my page, he is able to see my blackpage, i saw on allowed accesses that someone connected my page from Brazil, with IOS, Android and Windows, all of 3 were differents ISP.

Is there a way to block the access from human checks? I think that would solve my problem;



EDIT: Also, 2 days ago, a human person from google came to check my page and he deleted a bunch of files from my server. HOW?

i had wrote this multiple times, no matter how good people said about the cloaker you use you will still to make your LP as white as possible if you run black campaign in google ads

you need to learn the pattern how manual review work, how manual review being triggered, how google ads check your site when someone reporting your ads, etc so you can make your LP as white as possible

because most cloakers only work by checking ips, browser, device model and other infos that sent by your device

also i dont think someone from google ads will have time to hacking into your website and deleting your files, they had lots of tasks to do every day such as manual ads review, manual account review, etc

 

[malani09]

How to create google ads invoice account?

 

[boiler]

How to create google ads invoice account?

you need minimum $5k ads spending (in my case) in 3 month

 

[gsystem32]

i had wrote this multiple times, no matter how good people said about the cloaker you use you will still to make your LP as white as possible if you run black campaign in google ads

you need to learn the pattern how manual review work, how manual review being triggered, how google ads check your site when someone reporting your ads, etc so you can make your LP as white as possible

because most cloakers only work by checking ips, browser, device model and other infos that sent by your device

also i dont think someone from google ads will have time to hacking into your website and deleting your files, they had lots of tasks to do every day such as manual ads review, manual account review, etc

I'm who created the LP, its 100% white. (I'm a good webdisigner, created in HTML+javascript).

 

[PSTNET]

I'm using a free cloack that I found here, but google suspended my account anyway (blackhat)
Could anyone please help me with that?
The cloack I used is this one: https://github.com/dvygolov/YellowCloaker

My configuration is attached (prints)

I think when a human checker (google ads) come to my page, he is able to see my blackpage, i saw on allowed accesses that someone connected my page from Brazil, with IOS, Android and Windows, all of 3 were differents ISP.

Is there a way to block the access from human checks? I think that would solve my problem;



EDIT: Also, 2 days ago, a human person from google came to check my page and he deleted a bunch of files from my server. HOW?

Hi!,

First, about the missing files from the service thing. We don’t think that someone can delete anything from the server without admin access. The only thing google can do is to block your ads.
Second, about preventing human checks: in case moderator checks come from the same GEO and OS as the Target audience, there is no way to block it.
But that kind of checks happens for a reason, maybe there was something suspicious for Google in the campaign settings in the first place
Besides, in case you BH account ran ads for a week or two, consider it a success

 

[shipments]

For running affiliate offers on google ads, they specify that you can't run a landing page where the sole purpose is driving traffic to another page.

I am looking to run some affiliate offers and from my research I have gathered that people are running blog reviews that include the product sprinkled in between.

What is the standard protocol for running affiliate offers on google ads? I'm assuming you have to also be providing some value other than just the product but still this is very confusing to me. I'll continue my research as we speak but can anyone explain to me the meta for running affiliate offers on google ads in 2023?

 

[boiler]

For running affiliate offers on google ads, they specify that you can't run a landing page where the sole purpose is driving traffic to another page.

I am looking to run some affiliate offers and from my research I have gathered that people are running blog reviews that include the product sprinkled in between.

What is the standard protocol for running affiliate offers on google ads? I'm assuming you have to also be providing some value other than just the product but still this is very confusing to me. I'll continue my research as we speak but can anyone explain to me the meta for running affiliate offers on google ads in 2023?

googe allow anybody to run ads for affiliate even in their advertiser verifications step they give you option if you run your ads as affiliate or not but you cant run ads with brand keywords also some products can be highly restricted by google ads which will need advertiser verifications to run it

for example, diet affiliate program will need more tweaking for the ads to comply with google ads policies than ebooks/e-courses affiliate

 

[bitmaster99]

Can we talk about an opportunity that I would like to offer you?

 

[boiler]

Can we talk about an opportunity that I would like to offer you?

you can make private conversations to anyone who you want to talk with privately but its seem you don't have privilege yet to starting private conversations

anyway your post not referring someone you want to talk and we are here not a shaman that can read your mind, next time if you want inviting someone to private conversations in a thread it will be better if you reply to that person post to let him/her know

 

[daryn]

Do you know how to send postback from CPA networks?