sire243
Regular Member
- Jun 23, 2010
- 420
- 385
Background
I joined BHW over a decade ago in hopes I would learn enough to make money online. My progression was natural:
The Purpose of this Thread
This thread is a followup to one I posted years ago titled "Top 4 Reasons You Suck at Media Buying". The common feedback is that this forum has little to no content about media buying. And with a quick search, there seems to be NOTHING that goes into detail about Linkedin Ads.
Since BHW has changed my life, I decided it would be best to give back. So, in this thread, you'll learn how to make 100k/month with Linkedin Ads.
Current State
Goal State
Time and money are needed to do advertising. Luckily I have both, so using Linkedin, I plan to:
In the meantime, I'm going to wrap the week up and prepare for the next post. Check back later!
I joined BHW over a decade ago in hopes I would learn enough to make money online. My progression was natural:
- I made my first dollar writing content for people.
- I took that dollar, then reinvested it into SEO and affiliate marketing. I managed to get to $100/day with this.
- I started an affiliate network as a broker to other publishers. Business was good and fun, but after some time, one of our biggest partners decided not to pay us. The non-payment took a toll on my mental health and took me out of the online game for a few years.
- 3-4 years later, I came back with the sole purpose of creating my offers and controlling every aspect of the lead generation journey. Here I started an ad agency selling leads to businesses.
- And today...I own a business and control everything from customer acquisition to product delivery.
The Purpose of this Thread
This thread is a followup to one I posted years ago titled "Top 4 Reasons You Suck at Media Buying". The common feedback is that this forum has little to no content about media buying. And with a quick search, there seems to be NOTHING that goes into detail about Linkedin Ads.
Since BHW has changed my life, I decided it would be best to give back. So, in this thread, you'll learn how to make 100k/month with Linkedin Ads.
Current State
- I currently make between 15-25k/month in revenue.
- All customers acquired today have been through organic word-of-mouth traffic, referrals, and strategic partnerships with other companies.
- I have 10-15k/month of free cash flow to spend on advertising.
Goal State
Time and money are needed to do advertising. Luckily I have both, so using Linkedin, I plan to:
- Increase the profit per customer of the business
Each new customer generates between 25-30k of revenue. I want to triple this. To do so, I will need to change the product we're offering, find more wealthy customers and generate more value for their business.
- Find product-message-fit with Linkedin Ads.
I need to find the perfect combination of media assets, copy, and landing pages to reach customers that can afford the 100k+ price tag for my product. This is called product-message-fit.
- Scale the business past 100k/month revenue.
Product-message-fit is easy. The hard part is delivering value to my customers in the shortest time possible with the least amount of human assets. This is called product-market fit. Once found, scaling to 100k+/month is easy as throwing money at the wall.
- I'll post an update of the stats for the week before (work done, results, and next steps).
- I'll collect Q&As in one thread and try to answer them during downtime.
In the meantime, I'm going to wrap the week up and prepare for the next post. Check back later!
