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Top 4 Reasons You Suck at Media Buying

Discussion in 'Media Buying' started by sire243, Jul 23, 2019.

  1. sire243

    sire243 Jr. VIP Jr. VIP

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    Figured this would be helpful as I'm seeing many people saying they are getting 0 conversions with media buying. Also think that this section needs some help with education/tools. It seems super dead. Probably because many people are making money and not sharing their knowledge because this shit is tooooo easy, while the new people run around like a headless chicken.

    Anyways, I'm going to list reasons why you probably suck at media buying. This is based on my experience when I started my media buying journey a few years ago.

    1. Your mindset sucks

    You dabble and you're not focused. You're not strategic. "I'm going to try sending some traffic to this landing page/offer and see if it works" After you spend your initial budget you start having doubts. Then you fail and come back and report the bad news.

    In order to win with media buying, you must be focused and strategic. I've read many reviews of bad traffic sources in this forum.

    I doubt the traffic source is bad. I think you just aren't focused enough on one thing to give it the chance it needs to start working.

    2. Your testing strategies suck

    In order to succeed with media buying you need to test everything. Depending on your budget, traffic source and offer types this structure can change dramatically.

    If you don't have much money to spend you're going to have to take it slow and test 1 thing at a time compared to if you have a few hundred to spend daily to test multiple variables faster.

    If you don't have much money to spend, you don't use Native Ads. Instead you should try more generic and cheaper traffic sources like push/pop.

    If your budget is small, you shouldn't be working in T1 GEOS. You should learn with the T3 geos and buy cheap traffic. These do convert from my experience and can make you $100/daily easily.

    3. Your technology sucks

    There are 2 things you need to make media buying work. At most you should spend $300/month in subscriptions to software providers:
    • Tracking software
    • Adplexity
    Adplexity literally sits on every traffic source and shows you what everyone else is doing. Then all it takes for you to do is copy their ideas and then add your twists once it starts making you some money.

    If you don't know what everyone else is doing, you're pretty much going to a gun fight with a knife. 9/10 you're going to die unless you're really close to the other guy.

    If you aren't using tracking software, then you're also going to lose money. You're not buying media off Google/Facebook with the sleek ux and insane advertiser tools.

    You're probably going to be buying traffic from some site that only gives you placement IDS and how much clicks it sent.

    It's up to you to track everything, so you know what works and what you can blacklist/whitelist in the traffic source provider.

    4. You're slow as shit

    You take forever to take action because your mindset sucks. You're not focused or trusting the process enough. You give up too easily after spending $10 on a campaign and getting 0 conversions.

    You take forever to test because you don't have a good strategy in place. You spend the $10 and you don't properly structure your campaign to test a variable at a time.

    You take forever to build campaigns because your technology sucks. You have to spend hours coming up with creative/ad copy/landing page ideas because you don't have Adplexity.

    You don't know what OS/language, placements lose you the most money. So you just instantly assume that the source is shit because some publishers on the network have terrible traffic that drive down your ROI.

    You don't have proper infrastructure to test hundreds of offers/landing/ad combinations.

    You're moving at 20mph in an industry that goes at 200. This industry is pretty watered down where you don't need to be as creative as you think you should be in order to succeed.

    The game plan to succeed with media buying is as follows:

    • You look at your budget and filter out what traffic source you need to use. Low budget people don't do Native Ads, etc.
    • You go to your affiliate networks and pick any country that works within your budget constraints. If you're poor don't do USA offers.
    • You do on Adplexity and rip a bunch of setups to test, then add it to your tracking software
    • You rinse and repeat with all the offers you can get your hands on in your network circle.
    • Profit? Scale?...

    Closing remarks

    Hope this is helpful. I would like to create more of these, however, if this section is too dead then I don't see the point in doing so.

    Please leave your feedback about this post below, If you have any questions about media buying, feel free to ask. I could probably create a more in depth answer to your questions and link it to you afterwards.
     
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  2. ContentExpert

    ContentExpert Jr. VIP Jr. VIP

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    Yes, this section is not too active by any means. Thanks for your contribution and valuable insight. :)
     
  3. Max Blax

    Max Blax Jr. VIP Jr. VIP Premium Member

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    Thanks for your post, I would like to see your next posts on that.
    I'm a beginner but I would like to give it a try...
     
  4. Heiko

    Heiko Jr. VIP Jr. VIP

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    This really is a valueable post and I can't thank you enough for this. Have tried media buying myself for ages but I never had the best return because I was scared to invest the money in adplexity and voluum.

    Would you say some niches are way more competitive than others and not worth getting into? For example Adult media buying? Something worth the hassle, or rather go with something that is less competitive?
     
  5. sire243

    sire243 Jr. VIP Jr. VIP

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    Good question and this is good proof of the general mindset of a newer person.

    Yes, some niches are competitive because the offer payout is competitive. Media buying isn't really niche focused as much as it's how much does this advertiser pay me for a conversion.

    I recommend the newer person learn the basics with the cheaper offers. You can still scale these to thousands daily once you get a process down and start automating. (This is a skill in itself that can get very complicated very fast)

    When you focus on the cheaper offers, you're instantly limited to the type of traffic sources you can invest in. You can't possibly make money on a offer with a payout of $0.10 using Native Ads in a T2/T3 geo.

    So you'll probably be forced to run that offer using mobile pop/push traffic instead.

    You don't want to overstretch your budget because when you overstretch your budget, you're forced to run 1 campaign at a time. THIS IS DANGEROUS.

    You start to gain attachment to the campaign and then you over optimize. The campaign might be at -30% ROI and you're tweaking every little variable in hopes that you bring it down closer. \Then 2 weeks later all you managed to do was bring it down -20% ROI and you have no more ideas left.

    Instead, work on multiple campaigns at a time. Don't gain attachments to anything. be super strategic and leave all emotion at the door.

    So 2 questions you should ask yourself before starting anything:

    1. How much money do I have to spend to learn?
    2. How many campaigns can I run with my budget? Can I run 3-4 campaigns at a time?
    3. Am I able to spend 2-3x the offer payout for each combination I'm rotating?
    If you can't do this for your current traffic network, offer, geo combination you have in mind then you should forget about it and do something cheaper.
     
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  6. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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    +1 good to see the media buys section active after a loooong time :)
     
  7. Diplomat

    Diplomat Jr. VIP Jr. VIP

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    You should be able to test 5x+ the budget not 2-3.. that's not enough.
     
  8. meannn

    meannn Elite Member

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    Its goldmine but this section is like dead here because of 2 reasons;

    1- 95% of people here are either focused on seo or instagram bot
    2- People who has knowledge / experience doesnt post anything to not have competitors.
     
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  9. HAkorehdeh

    HAkorehdeh Jr. VIP Jr. VIP

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    Well, this post still won't make me get back into media buying; maybe until I'm rich enough to back into it another time. Media buying can be depressing if you are not getting it enough. I tried everything and I learned as much as I could, I registered on some few paid forums too. In the end, I lost $$$$!

    Maybe I wasn't just lucky enough; maybe I'd be lucky some other time I try.
     
  10. Kusanagi123

    Kusanagi123 Junior Member

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    For Tracking , you can start with Bemob For free ! they provide tracking for 100.000 events per month and it's more than enough for a beginner !
     
  11. klonja

    klonja Junior Member

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    Thanks dude that's a real advice
     
  12. se900se

    se900se Jr. VIP Jr. VIP

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    Great post!
    I see me and @AdvertisingGuy being active in the media/traffic arbitrage threads lately, hope to see this section of BHW revived active :).

    For tracking, you can start with simple UTM & Google Analytics.
    Knowing what comes from where and what result it brings is one of the most important things.
    No matter if you buying for arbitrage/sales/offers

    Most users only measure investment and profit wihtout looking into details.
    Sometimes ina total loss, you can see a single source bringing you good result and you just have to shift your focus to what's working.
     
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  13. AdvertisingGuy

    AdvertisingGuy Junior Member

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    Good thread, broadly accurate

    I agree that GA / UTM codes is enough and for many publishers it's all they do. It would be nice if this section on BHW got more love.
     
  14. gentzalli

    gentzalli Regular Member

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    Hey @sire243 , great post - thank you!

    Just wanted to ask if you could give any recommendations on the best networks to buy traffic from that you can personally stand by and also any CPA networks that give out the best offers for media buying purposes?

    I know I could just search the forum and see what others said but I'm interested in hearing what you would personally recommend since you clearly have had success :D
     
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  15. Jdeere

    Jdeere Junior Member

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    Wow, there are really no people on forums running any sort of media buying lol

    Don't get me wrong. I do emails (22% of total revenue), I use chat bots (Messenger bots), SMS bots, organic social, SEO - but 70% of all my stores revenues + my clients revenue comes straight from MEDIA BUYING.

    IDK how it's 2019 and people are still sleeping on it hahaha
     
  16. sire243

    sire243 Jr. VIP Jr. VIP

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    What type of budget do you have/traffic type are you looking for? Also what type of experience do you have?

    If you're new I'd go with push and then you can just work with the top push traffic sources. They all work.

    As for offers. Well offers are how you make your campaigns unique in this day and age for push. If you're working with the most popular cpa networks, then expect to have alot of competitions with other affiliates for those offers.

    I"m working on a push notification course for release with my tracking software. I'll post here with the thread once its up, for you to check out.

    And yes lol. I'm quite surprised that most BHW members still talk about SEO and youtube. I took a haitus from it and my decision to swap to paid traffic sources was based on the fact that I got hurt from one of those Google updates. SEO is becoming too expensive now to do for simple affiliate sites imo.
     
  17. gentzalli

    gentzalli Regular Member

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    I have a 5K+ budget, but I have next to no experience in media buying. I've done ppc on the giants like adwords but I understand that this is a whole different ball game. Why do you recommend push traffic in particular? Since I've read on the forum that a lot of people have had success with pop traffic, I was going to go with either popads, popcash, or propeller ads, but again I'm not really sure which is the better promotion method.

    As far as offers go, I was thinking of going with one of the general niches like virus app installation, or iphone giveaway, survey free stuff, gambling, etc. since it seems that all the big earners are using this (or so they claim?) I'm not really sure yet. All of the information I've read is pretty overwhelming, but I do look forward to reading your future course
     
  18. coolbreez

    coolbreez Regular Member

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    I can relate to the first and last points. I would like to get into media buying when I have the budget. Seems much more straight forward than just SEO.
     
  19. JayMay

    JayMay Junior Member

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    Thanks for this post, you introduced me to a new side of IM. :) Never dabbled with Media Buying let alone knew much about it. Right now I'm working on getting enough seed money so I can start a bigger project with enough capital. Would love to see you/others post more content about Media Buying, as it might be something I get into.
     
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  20. sire243

    sire243 Jr. VIP Jr. VIP

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    Push/pop is interchangeable. You can simply pick one and go with it. For push, adult seems to work well with that niche. I saw my first success using mobile sweepstakes with pop when I started 3 years ago.

    I still believe pop is the simpler traffic source to see success in. It requires more force than finesse. The force requirement teaches you your basics of landing page creation, relationship building, split testing, etc.

    A better strategy nowadays is to test landing page/offer combinations with pop and then scale using push. Since the hardest thing about pop is the scaling part since there really isn't much room for creativity.
     
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