It seems that Google is no longer a search engine

[RealDaddy]

The solution is simple... focus on niches and keywords where quick answers won't satisfy the search query.

For example:

- How to potty train a puppy
- Best vacuum cleaners
- Stock market investing guide
- How to defend in FIFA 21
- Dyson V11 review

There are tons of them, and the best part is they are more profitable than search queries that can be satisfied with quick answers.

I totally understand what you are saying but Google is trying to monetize every possible "keyword".
Keywords like "Best of products" are littered with Shopping Ads, and they end up eating some CTR.
If that's not enough you have Youtube videos in the SERP as well.
And this is happening with most of the keywords.

 

[Jerk55]

I totally understand what you are saying but Google is trying to monetize every possible "keyword".
Keywords like "Best of products" are littered with Shopping Ads, and they end up eating some CTR.
If that's not enough you have Youtube videos in the SERP as well.
And this is happening with most of the keywords.

You're right. Sadly, there's nothing we can do about it except targeting the type of keywords I mentioned and trying to rank as high as possible.

 

[KHer0]

My most profitable keyword ranking 1 used to get me 38% - 42% conversion rate.

Now I am still number 1 in same keyword and getting 3 - 4% conversion max thanks to shopping results, google ads.

Same goes for other keywords but thanks to their ads and featured snippet lost of 90% of my revenue.

So, yes .. SEO is a joke nowdays. They just use your website and content to get visitors then funnel them through their shopping and text ads. If not, they still control it through their map and feature snippet results.

They even use your content to show to visitor in their snippet without your permission. Last time they panelize you for copying others content to their website. Looks like they are doing the same with no problem

So, yeah, just like the real world, its a f**** world where the rich get away with whatever he wants.

 

[xReminisce]

Should Google pay the websites for showing their content?

This is what the Australia Government is making Google do

Pay for the content it steals

https://www.bbc.com/news/world-australia-56163550

 

[Caspooor]

- How to defend in FIFA 21

This is impossible tho.

 

[crissdinesh]

YouTube videos appearing in Google search is a nightmare for website publishers. There are separate sections for images and videos but still videos in general Serps is unacceptable. Bing is also following the same concept.

 

[Jerk55]

This is impossible tho.

Haha. It's easy once you learn how to jockey and switch players fast. It used to be difficult for me but I kept on practicing and now it's easy. Also, learn how to defend with your CDMs in the midfield instead of bringing your defenders out of position.

 

[oldguyjoe]

My most profitable keyword ranking 1 used to get me 38% - 42% conversion rate.
Now I am still number 1 in same keyword and getting 3 - 4% conversion max thanks to shopping results, google ads.

Lets take a moment to appreciate whoever came up with those ads that have such crazy CTR and conversion rates, that this poor organic fella ranked just below them, lost most of the attribution capabilities.

Perhaps it is time for more SEOers to become PPCers.

 

[pj777777]

This is what the Australia Government is making Google do

Pay for the content it steals

https://www.bbc.com/news/world-australia-56163550

My understanding of this was to protect content produced by huge sites news sites owned by news mogals.

Just the established super rich being protected against the new, not fully paid up members of the club yet, super rich.

This legislation does jack sh*t for the ordinary seo'r.

Pretty soon the only option the smaller guy wlil have left will be on the darkweb and with niches that the big players won't touch as they are "below" them or are simply illegal.

I detest monopolies almost as much as I detest the politicians they have in their back pockets.

 

[KHer0]

Lets take a moment to appreciate whoever came up with those ads that have such crazy CTR and conversion rates, that this poor organic fella ranked just below them, lost most of the attribution capabilities.

Perhaps it is time for more SEOers to become PPCers.

I am in the ppc arena of course -_-
However it has nothing to do with the thread so I felt mo mention to say that.

Basically if you are making good money from google, they will ask for their cut. Like I said 1000 times in this forum. Seo is the free trial tool for google ads.

So, its goal is to convert you into ppc not to reward you for your wonderful content and great backlinks

The only difference we the webmasters are the ones who made google in the first place. Without our websites what is left to google?

 

[Wolfz]

Video is the future.

 

[xReminisce]

My understanding of this was to protect content produced by huge sites news sites owned by news mogals.

Just the established super rich being protected against the new, not fully paid up members of the club yet, super rich.

This legislation does jack sh*t for the ordinary seo'r.

Pretty soon the only option the smaller guy wlil have left will be on the darkweb and with niches that the big players won't touch as they are "below" them or are simply illegal.

I detest monopolies almost as much as I detest the politicians they have in their back pockets.

one step at a time buddy.
Each small step along the way counts.
Today it's the news agency that won the won against google.
Next could be another group.

 

[seosuccessor]

While all this is true.. The #1 spot is still nice.

 

[oldguyjoe]

I am in the ppc arena of course -_-
However it has nothing to do with the thread so I felt mo mention to say that.

Basically if you are making good money from google, they will ask for their cut. Like I said 1000 times in this forum. Seo is the free trial tool for google ads.

So, its goal is to convert you into ppc not to reward you for your wonderful content and great backlinks

The only difference we the webmasters are the ones who made google in the first place. Without our websites what is left to google?

I feel like this goes 2x for FB as well. I remember when fan page numbers soared and average user was subscribed to more every week, they decided to use more and more algo powers to decide what to show the user and obviously the reach for fan page admins tanked. Some even invested money into building their fan pages that now required sponsored posts to keep reaching people they already paid for once. That's even more evil than Google.

 

[RealDaddy]

Seo is the free trial tool for google ads.

 

[starcity83]

Google is more like a tv now

 

[codemaker]

It's fascinating to me how much things are going on these days (in last 2 years).
I remember having a client that was just pulling product feeds from some X site that had AWin products and doing ads on Google - that shit worked even then.

You shouldn't really be surprised by the changes of Google, it's all about money.

 

[medanny30]

Why does it change search behavior? When I search on Google, I just search and click on websites until I've found what I was looking for. Maybe it is that these days people get distracted very fast and therefore in midst of their search start to look at products which are shown to them and maybe even buy them. Focus can be considered something special these days.

i do not get distracted but do get curious of other sites.

 

[medanny30]

Google is more like a tv now

I totally disagree Google never be as good as a TV a TV has many channels back in the old days there were only few channels so google is more like that.

 

[007Hannibal]

Like Chinese Baidu, it is becoming garbage without a strong competitor