SKAG on Bing

[ortobot]

What do you think about using SKAG method on Bing ?
How do you structure your ad groups and keywords?
Some people say that it work good on Google ads but not on Bing, because you need to make ad groups with thousands of keywords in order to generate traffic. is it true ?

 

[Penumbra]

Whats SKAG method, can you explain little bit.

 

[smartghost]

SKAG can also work with bing it pretty much depends on your vertical and searchvolume. If you end up with 4-5 clicks a month... well than its not the best approach to go for SKAG. Bulking up a lot of kw into few adgroups is also not recommended since you´ll lack options to optimize your quality score

 

[thescrrr]

Whats SKAG method, can you explain little bit.

single keyword ad groups

 

[ortobot]

Whats SKAG method, can you explain little bit.

Each ad group must contain one keywords, for exemple =>
"buy car"
[buy car]
+buy +car

The goal is to write your ad copy to correlate with the keyword type which will improve your quality score, it can't be done if you have dozens or hundreds of different keywords in each ad group.

 

[ortobot]

SKAG can also work with bing it pretty much depends on your vertical and searchvolume. If you end up with 4-5 clicks a month... well than its not the best approach to go for SKAG. Bulking up a lot of kw into few adgroups is also not recommended since you´ll lack options to optimize your quality score

Yes and it requires much more work, bing support told me that an optimal number is 20 to 30 keywords per ad group