skag

Hello! Did anyone use SKAGs (single keyword ad groups) in Black Hat Google Ads campaigns? How did they perform in your cases - did you increase your sales/ROI/EPC thanks to them? I was running GAds campaign with mediocre results (1 campaign, 1 ad group, 3 ad texts and 400+ kw) and I had ~0,13$...

What do you think about using SKAG method on Bing ? How do you structure your ad groups and keywords? Some people say that it work good on Google ads but not on Bing, because you need to make ad groups with thousands of keywords in order to generate traffic. is it true ?