Hey mate, highly appreciate taking your time to help us out!
I recently made an ecom store, ran a campaign with 8 adsets and 4 brought me 9 sales ( 1-> 1 sale; 2nd->3; 3rd->3;4th->2)
I duplicated the adsets that brought me the most sales and i got another 7 sales ( some adsets 1 others 2).
At this point i was almost at breakeven but things started to slow down, i wanted to scale, horizontally and vertically, a new 40$ adset though brought me the same amount of sales as a 7-15$ one and it all went downhill from there.
My quick questions are
1. Do you consider these adsets could still be lucky sales? (all adsets have the same creative, just different interest)
2. I started with Engaged shoppers on, without expand audience - these worked in the beginning, could these being off on new adsets be the reason for no sales?
3.I started with targeting only 1 state from usa and it worked(luck?), what's your take on targeting 1 state vs the whole usa regarding the # of people, the lower adset budget the lower the # of people i should target?
4.If i go back to the original campaign and revert all changes to the first ones, will it perform the same or is the campaign messed up and i should start a new campaign with same settings as the one that initially worked?
Thank you!!