Op so since im new to any sort of selling and learning before I start, what exactly does this service accomplish?
Say im looking to use FB ads to target a specific niche.
WHat you do is send me all of the appropraite ways to filter/input targeting into my google ads campaign?
So Ill receive a document for each niche say for example ok, target ages 23-29, male, 50k income, in these locations, who have liked these pages, etc? And I now input that data into my ads campaign?
Sorry for the very basic question but $7 is basically free lol so im interested thank you
First, this is for
Facebook and not Google ads.
The niches listed in the thread are already researched. Meaning, you will get a list of interests that can be targeted on Facebook. Every niche has interests broken down by magazines, influencers, authors, shops, brands, community, websites, organizations, ... etc.
(groups depends on the niche). Interests are researched for the US, with all age range and genders.
Regarding targeting, it all depends on your product/service. There are multiple interests and multiple ways to target a single interest, from age, gender, placement, device, platform, .. On top, you can target different objectives, have different offers, copy, image/video/carousel, ..etc. Meaning, if everyone would target
only ONE interest we would end up with unique targeting, targeting a pool of audiences that matches our preferences.
Here are a few ideas on how to use these interests:
- You could target interests separately.
- You could test running ads to categories separately (magazines, shops, etc.).
- You could test two-step targeting → first show them a video to build-up the audience of those that watched at least 50% or 75% (depends on how big is your budget for testing). Retarget this audience with an offer, and create separate ads to LAA of video views with an offer as well. If you will use LAA, narrow them down at the beginning with general interest (i love dogs, etc.).
- To improve your targeting, you could test for example magazine category and narrow down with 'Must also match' general interest of the community category.
- Don't forget retargeting visitors that didn't buy. First, just show them ads as a reminder, and after 7 days you show them a special offer.
+Also, don't forget to create LAA of visits, buyers, email subscribers, fan page likes, post/ads engagements, and show them some ads.
I hope this helps!
Please PM me if you have a custom research request.