Greetings,
I have been advising hedge funds as well as institutional investors for the last couple of years and obtained a good track record but the compensation has been mediocre lately. Mainly thanks to the MiFiD 2 regulation.
The obvious move is to become a money manager but that is still few steps down the road.
To make it short; My product is a market letter for retail investors.
It is about picking profitable investments on the financial markets (mainly stocks but some other stuff as well), supplying the research to back it up and following on those. It would be a subscription service.
I am trying to approach the every possible angle on how to market this.
I have been out of the marketing game for a while so I would appreciate any thoughts and inputs.
Thanks
I have been advising hedge funds as well as institutional investors for the last couple of years and obtained a good track record but the compensation has been mediocre lately. Mainly thanks to the MiFiD 2 regulation.
The obvious move is to become a money manager but that is still few steps down the road.
To make it short; My product is a market letter for retail investors.
It is about picking profitable investments on the financial markets (mainly stocks but some other stuff as well), supplying the research to back it up and following on those. It would be a subscription service.
I am trying to approach the every possible angle on how to market this.
- Throw a chunk of cash at SEO and try to rank well for good keywords?
- Go for an (probably expensive) Adwords campaign or some other CPC?
- Push the product through affiliate marketing for a cut on the sales?
- Targeted e-mail list campaign?
I have been out of the marketing game for a while so I would appreciate any thoughts and inputs.
Thanks