Shubhankar Paranjape
Regular Member
- Jan 9, 2019
- 365
- 477
Hello there,
I recently did two posts on E-commerce/Dropshipping (linking below!) and received a common question- Is E-commerce/Dropshipping business model Dead?
Post 1- https://www.blackhatworld.com/seo/shopify-based-dropshipping-with-fb-ads.1147476/
Post 2- https://www.blackhatworld.com/seo/7...-dropshipping-business.1154428/#post-12378774
So, I see a lot of talk going around in the industry about how the whole E-com/Dropshipping business model is now dead and too saturated.
And while many of these people are busy complaining about how E-com/Dropshipping is now dead - there's many people making five or even six figures/day with it.
Like literally, one of my friend is making close to $300k per month on a niche-based store (completely unsaturated and rarely touched!)
Here's a few tips to build and grow a successful eCommerce/Dropshipping Business: -
1. Don't rely completely on Chinese Dropshipping - Use it only to test products or for small scale businesses. If you're going long-term, opt for anything but Chinese. Indeed their rates are less, but quality and customer satisfaction matters too, right? Focus on making your customers happy, you'll eventually succeed.
For some reason people seem to confuse the E-com/Dropshipping model with Chinese Dropshipping and use both terms together when describing the downfall of Dropshipping.
Although it is recommend that you test products using Aliexpress or Alibaba before you actually warehouse them, etc. One thing to know- E-commerce doesn't mean Dropshipping. Dropshipping is a subset of E-commerce.
Dropshipping is somewhat of an unreliable business model to scale your business, test products and then instantly move on to better business models like Private Label, Manufacturing etc.
eCommerce includes multiple business models such as Print On Demand, Private Labeling, Wholesaling/Warehousing, Manufacturing your own products, etc.
All in all - if you use the Internet to sell products, its eCommerce.
2. Merchants were making around $870k/minute and did a total of $1.5 billion + in sales in One Weekend!
During the Black Friday weekend last year, merchants on Shopify were killing it.
So - eCommerce/Dropshipping is definitely not dead!
Heck, we made six figures selling a simple collectible item too.
3. Funnels are always helpful as a landing page and for highly boosting your conversions.
If you can build the right funnels and leverage them, you can scale your business to the sky.
The E-com Businesses that will survive moving forward are not the ones that solely rely on one product or businesses that try to make a huge profit with one product and a cross sell.
The businesses that will survive are those that will be the best at building strong customer acquisition systems and having a solid back end to up-sell these customers on other products.
Dial in the front end and the back end products and then pump fuel into your business (Traffic) - this is the new age way of growing your business.
Facebook Ads have gotten slightly more expensive and they also survey your customers to see if the product was delivered at the right time and was in a good condition - if you're a pure aliexpress dropshipper, get ready to start seeing some major damage done to your facebook ad accounts too.
This is much easier done with using funnels for your business than Shopify alone.
4. Have Great Customer Service.
The Frequency of Purchase of Customers is very important.
You want to give your customers amazing customer service!
Here's the deal- You want your customers to buy from you again and again.
Not just once...
Not just twice...
But multiple times!
Deliver great products on time, make great offers and treat your customers like someone valuable to you and this will be/make you feel more than easy to do.
5. Increase Frequency of Purchase.
A Majority of the Sales during the Black Friday/Cyber Monday weekend last year came from Email Marketing!
I'm sure a majority of these lists of Buyers too!
Another great tip to make people buy from you multiple times is to make great offers and run a ton of re-targeting ads to these offers.
Which brings us to to the next point....
6. Demolish your Competition.
We can all agree that that's way too many selling the same exact products.
How do you separate yourself from the competition?
Strong Offers/ Angles!
If you and 10 others are selling a simple product - you want the customer to buy from you - not anyone else.
How do you do this?
Here's a few ideas: -
Offer #1 - Sell it at the cheapest price.
If everyone else is selling it at $20, sell it at $10.
I wouldn't recommend this angle if you're just getting started though.
Once you get your numbers down and have a strong back-end offer - you can afford to lose money on the front end just to acquire a customer because you know you'll make it back with the back-end offers.
Offer #2 - Build out a Niche Store.
The Good Part about Niche Stores are that a lot of times your customer trusts you higher compared to the general stores.
They assume that you are the manufacturer.
General Stores look like a scam - build out a great store that looks trustworthy and build it to conquer a niche and you automatically erase half of your competition.
I have many more ideas which I'll cover in a future post but I hope this post helped you!
I recently did two posts on E-commerce/Dropshipping (linking below!) and received a common question- Is E-commerce/Dropshipping business model Dead?
Post 1- https://www.blackhatworld.com/seo/shopify-based-dropshipping-with-fb-ads.1147476/
Post 2- https://www.blackhatworld.com/seo/7...-dropshipping-business.1154428/#post-12378774
So, I see a lot of talk going around in the industry about how the whole E-com/Dropshipping business model is now dead and too saturated.
And while many of these people are busy complaining about how E-com/Dropshipping is now dead - there's many people making five or even six figures/day with it.
Like literally, one of my friend is making close to $300k per month on a niche-based store (completely unsaturated and rarely touched!)
Here's a few tips to build and grow a successful eCommerce/Dropshipping Business: -
1. Don't rely completely on Chinese Dropshipping - Use it only to test products or for small scale businesses. If you're going long-term, opt for anything but Chinese. Indeed their rates are less, but quality and customer satisfaction matters too, right? Focus on making your customers happy, you'll eventually succeed.
For some reason people seem to confuse the E-com/Dropshipping model with Chinese Dropshipping and use both terms together when describing the downfall of Dropshipping.
Although it is recommend that you test products using Aliexpress or Alibaba before you actually warehouse them, etc. One thing to know- E-commerce doesn't mean Dropshipping. Dropshipping is a subset of E-commerce.
Dropshipping is somewhat of an unreliable business model to scale your business, test products and then instantly move on to better business models like Private Label, Manufacturing etc.
eCommerce includes multiple business models such as Print On Demand, Private Labeling, Wholesaling/Warehousing, Manufacturing your own products, etc.
All in all - if you use the Internet to sell products, its eCommerce.
2. Merchants were making around $870k/minute and did a total of $1.5 billion + in sales in One Weekend!
During the Black Friday weekend last year, merchants on Shopify were killing it.
So - eCommerce/Dropshipping is definitely not dead!
Heck, we made six figures selling a simple collectible item too.
3. Funnels are always helpful as a landing page and for highly boosting your conversions.
If you can build the right funnels and leverage them, you can scale your business to the sky.
The E-com Businesses that will survive moving forward are not the ones that solely rely on one product or businesses that try to make a huge profit with one product and a cross sell.
The businesses that will survive are those that will be the best at building strong customer acquisition systems and having a solid back end to up-sell these customers on other products.
Dial in the front end and the back end products and then pump fuel into your business (Traffic) - this is the new age way of growing your business.
Facebook Ads have gotten slightly more expensive and they also survey your customers to see if the product was delivered at the right time and was in a good condition - if you're a pure aliexpress dropshipper, get ready to start seeing some major damage done to your facebook ad accounts too.
This is much easier done with using funnels for your business than Shopify alone.
4. Have Great Customer Service.
The Frequency of Purchase of Customers is very important.
You want to give your customers amazing customer service!
Here's the deal- You want your customers to buy from you again and again.
Not just once...
Not just twice...
But multiple times!
Deliver great products on time, make great offers and treat your customers like someone valuable to you and this will be/make you feel more than easy to do.
5. Increase Frequency of Purchase.
A Majority of the Sales during the Black Friday/Cyber Monday weekend last year came from Email Marketing!
I'm sure a majority of these lists of Buyers too!
Another great tip to make people buy from you multiple times is to make great offers and run a ton of re-targeting ads to these offers.
Which brings us to to the next point....
6. Demolish your Competition.
We can all agree that that's way too many selling the same exact products.
How do you separate yourself from the competition?
Strong Offers/ Angles!
If you and 10 others are selling a simple product - you want the customer to buy from you - not anyone else.
How do you do this?
Here's a few ideas: -
Offer #1 - Sell it at the cheapest price.
If everyone else is selling it at $20, sell it at $10.
I wouldn't recommend this angle if you're just getting started though.
Once you get your numbers down and have a strong back-end offer - you can afford to lose money on the front end just to acquire a customer because you know you'll make it back with the back-end offers.
Offer #2 - Build out a Niche Store.
The Good Part about Niche Stores are that a lot of times your customer trusts you higher compared to the general stores.
They assume that you are the manufacturer.
General Stores look like a scam - build out a great store that looks trustworthy and build it to conquer a niche and you automatically erase half of your competition.
I have many more ideas which I'll cover in a future post but I hope this post helped you!
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