Simple question regarding CPA and landers

[HiTechLowlife]

Hello BHW,

I have a question that should probably be self-evident, but I'm very new to the IM scene.

I understand the principles behind social media marketing, and I can build a basic website. However, I notice many folks here advocate connecting social media to a website, and *then* to CPA rather than just directly linking to CPA from, say, Instagram.

I understand that throwing someone from Instagram into a webpage that consists of "XXX FREE CAMGIRLS HERE ONLY OMG FREE BOOBS" is probably not good practice, but if that isn't the case (say, if the link goes to a respectable-looking blog with a CPA offer, or the camera room of a camgirl you're promoting) are there any *other* advantages to routing traffic through your own site that I should know about?

Apologies if this has been covered before, but I've been on the forum for a couple months and haven't quite seen this covered.

Thanks.

 

[Ecodor]

Its called pre-lander, so you basically create nice landing page for whatever you promote and you put a button or link to the original CPA offer.
Hope you were asking this

 

[Marneus74]

Tracking is easier on your own website.
It's easier to change affiliate link if needed.
Also, a lot of social media don't like affiliate link.

 

[HiTechLowlife]

Tracking is easier on your own website.
It's easier to change affiliate link if needed.
Also, a lot of social media don't like affiliate link.

This is pretty much exactly what I was looking for, thank you. That does make sense - now I haven't run a site for profit before, are there other ways (aside from the CPA links) that a lander could turn profit once the visitors start increasing?

Cheers.