Restarting IM: A niche site case study

Thank you.



Thanks. I'll add something on keyword research when I start to add more articles. Basically, it's looking at low competition keywords from niche competitor sites.

Update

  • Web 2.0s - I ordered 25 of these from @ofuture. These were delivered on 15/7/19, so took about 7 days from placing the order which I think is okay. Communication is always excellent with this seller. The package also included 250 tier 2 social bookmarks, which in theory should help them index. As of today, 4 out of the 25 are indexed, which I don't think is too bad. 4 of these are also showing in AHrefs. Cost $15.
  • Profiles - I keep checking these and none are indexed. These are at least 5 days old now. I may have to purchase some cheap T2 links to see if I can get these indexed.
Still to do:
  • A decision on the mini-authority package - still on the fence with this one
  • PBN links - do I go with a service or start to build my own?

I'm a bit tight on budget for the next week, so will not b able to order anything until next week anyway.

Total cost so far: $16.50

Thought it would be useful to share this ranking info.....although nothing much interesting happening at the moment :)

2jDWi7i



A quick review of the original to-do list:
  1. Transfer site to a new host and get stable ranking on the URLs - DONE
  2. Purchase profiles (DONE) and mini-diversity package to home page. Would not expect this to have any impact on rankings for inner URLs, just there for diversity. Cost ~$15
  3. Order Web 2.0s to home page/inner pages - $15 - DONE
  4. Order cheap PBN service to inner page only (different to Web 2.0 target pages) -~$50
  5. Wait 3-4 weeks for rankings to stabilise.
  6. Order Web 2.0 T2 links - $25
  7. Continue to look at options for building my own PBN.

I really need to start to pick up the pace with link building so hopefully, this will improve over the next couple of weeks.

Hi OP,
What is the difference between Web 2.0s (point no 3) with Web 2.0 T2 (point no 6), in term of SEO technically?
 
Apologies for the lack of update, mainly due to working on some other projects.

Services update

  • 10x Profile links to home page - 21 days old now but only 3 out of the 10 links are indexed. Will be pointed some tier 2 links to the non-indexed URLs
  • 25x Web 2.0 links to target page/home page - 17 days old now and 52% of links are indexed which I'm reasonably happy with. Again I will point some T2s at the non-indexed URLs. The target keyword has moved from top 20 to mid-40s and is now at #6 :)
  • 5x @Jay Yadav mini authority package (25x links to target page). TAT was within the specified time. Disappointingly, 4 out of the 5 PBN links are dead already! Currently, after 8 days only 7 of the 26 links (27%) are indexed, even though the service includes T2/T3 links. Target keyword has moved from #77/78 to #57, which is a +20 increase (probably due to the one PBN link).

Site update

Current rankings:

UmrEwCp



Current backlink profile:

f2iGxAw


I need to work on improving the DF% to around 80%.


No traffic to speak of at the moment.


Site P&L

Revenue: $0
Total costs: $396 + $46 (this journey) = $442

Profit/Loss: -$442


Next steps

This was the original plan:

  1. Transfer site to a new host and get stable ranking on the URLs - DONE
  2. Purchase profiles (DONE) and mini-diversity package to home page. Would not expect this to have any impact on rankings for inner URLs, just there for diversity. Cost ~$15
  3. Order Web 2.0s to home page/inner pages - $15 - DONE
  4. Order cheap PBN service to inner page only (different to Web 2.0 target pages) -~$50
  5. Wait 3-4 weeks for rankings to stabilise.
  6. Order Web 2.0 T2 links - $25
  7. Continue to look at options for building my own PBN.
So next steps are going to be building T2 links to the profiles and Web 2.0s and purchasing some PBN links for next (3rd) target page.
 
Time again for a weekly update.

New services purchased
  • 150x social bookmarks to the 7 non-indexed profiles that were pointing at the home page - $1.50
  • 1000 T2 /10000 T3 GSA blast from @SEO Controller to existing 25x Web 2.0s T1 - $9 (BST link)
  • 5x PBN links to 3rd money page - $50 one-off fee
The social bookmarks and PBN links were purchased from @ofuture. I'm not affiliated to them in any way...they just provide a good service.

Total spent since the last update: $60.50.


Latest indexing rates on previous services
  • 10x profile links to home page: 20% (30% last update). Waiting for T2 links to hopefully kick in (see above).
  • 25x Web 2.0 to target page #1: 48% (52% last update). Waiting for T2 links to hopefully kick in (see above).
  • 5x JayYadev packages: 20% (27% last update). Not overly impressed with this service. 4 out of the 5 PBN links are dead (he is replacing them) and overall indexing rates are poor considering this package includes T2/T3 links.

Site update:

Current rankings (change is over the last 7 days):

YdNmtB5



Current positions of main focus keywords:

Keyword/page 1: #4 (highest position so far)
Keyword/page 2: #61
Keyword/page 3: #48 (highest position so far)


Current AHrefs backlink profile:

YHoiU3z



Only a very small amount of traffic at the moment


Site P&L

Revenue: $0
Total costs: $396 + $106 (this journey) = $502

Profit/Loss: -$502


Next steps

This was the original plan:

  1. Transfer site to a new host and get stable ranking on the URLs - DONE
  2. Purchase profiles (DONE) and mini-diversity package to home page. Would not expect this to have any impact on rankings for inner URLs, just there for diversity. Cost ~$15
  3. Order Web 2.0s to home page/inner pages - $15 - DONE
  4. Order cheap PBN service to inner page only (different to Web 2.0 target pages) -~$50 - DONE
  5. Wait 3-4 weeks for rankings to stabilise. - DONE
  6. Order Web 2.0 T2 links - $25 - DONE
  7. Continue to look at options for building my own PBN - will not progress

So I'm pretty much done now with stage 1 of the plan. I'm going to wait a week for the new links to settle down then only plan out what to do for stage 2.
 
Neat journey thread, Good luck

Thanks!

Time again for a weekly update.

New services purchased

None since the last update


Update on link building services (in date order purchased)

  • 10x profile links to home page: Still only 20% indexed (20% last update). Will wait to see what 150x social bookmark T2 links do (these have been delivered since the last update).
  • 25x Web 2.0 to target page #1: 40% indexed(48% last update). Indexing rate seems to be dropping off slightly each week. Order some GSA T2 links to these Web 2.0's but no confirmation that these have been processed yet.
  • 5x JayYadev packages to target page #2: 20% indexed (20% last update). Still waiting for an update on the dead PBN links (4 out of 5).
  • 5x @ofuture PBN links to target page #3: no report provided (good) but already seen a decent improvement in the SERPs for the target keyword.

Site update:

Current rankings (change is over the last 7 days):

JNAblS1


Nice to see an improvement overall but would still like to see more keywords in Top 30/Top10.

Current positions of main focus keywords:

Keyword/page 1: #5 (steady)
Keyword/page 2: #63 (dropping)
Keyword/page 3: #35 (highest position so far)​


Current AHrefs backlink profile:

RON6qrN


RDs going up slowly (+5 since the last update). DR up to 3.5 (from 1.1). DA is currently 11.

Only a very small amount of traffic at the moment (1-2 organic visitors per day).

Here is the Google stats:

Pe0ePL5


Very low clicks as you can see but nice to see impressions going up.


Site P&L

Revenue: $0
Total costs: $396 + $106 (this journey) = $502

Profit/Loss: -$502


Thoughts for Stage 2

Here are some ideas I have for stage 2 of this project.

  • Increase article/word count by targetting some low comp information keywords.
  • Build out a better "silo" structure using the information articles and improved linking between existing articles.
  • Look at what pages to target with link building next within this silo.
  • Build some PBN links and diversity links to the home page (and possibly main silo page) to improve "authority".
  • Consider starting a Pinterest account to get some social traffic.

I'll update over the next few days further details of my plans.
 
Looks like you've got it all in hand and are making good progress, OP! I'm at a similar stage to you so I will be following along closely. Wishing you the best of luck!
 
Very detailed plan John.

If you are persistent it will work.
Just a suggestion. Be careful when buying links. Poor quality links can tank your site.
Keep a close watch for links and manual action inside Google search console .

By the way, are you still a Project24 member? If yes, would you mind sharing the Acabado theme?
 
Looks like you've got it all in hand and are making good progress, OP! I'm at a similar stage to you so I will be following along closely. Wishing you the best of luck!

Many thanks and good luck! Do you have a journey thread?

Very detailed plan John.

If you are persistent it will work.
Just a suggestion. Be careful when buying links. Poor quality links can tank your site.
Keep a close watch for links and manual action inside Google search console .

By the way, are you still a Project24 member? If yes, would you mind sharing the Acabado theme?

Thanks for the advice - there are definitely some poor quality link services out there. I never renewed by Project 24 membership so cannot access the theme.

Good luck with your journey!
Following!

Thank you!
 
Interesting journey as you seemed to have it planned carefully. Did the journey progressed according to plan so far? Wish you goodluck!
 
Very interested in this topic as well, thanks for the share!
 
Following u mate.u got good plan and knowledge
 
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