Why Bother Writing an Impressive About Us Page?

[nSnoopy]

I use about us for some extra internal linking, completed with a small (200-300 words) description about the website and its products.

 

[Ben Lebrau]

Usually go mission statement, location dets, images of high level members and link outs to news and press releases.

Also media handles etc.

 

[TooCorny]

I would 100% avoid Corny Stuff like "We are leaders in our market" "The best solution for you" "We have broad experience", etc....
This type of things is what people read every single day, and not even by choice, just look at the ads that show up on instagram/fb. These kind of messages are so cliché that make people want to vomit.

I would even suggest thinking outside the box and going for some reverse psychology or even making fun of the companies who write these kind of things in their bios.

Basically being honest and making fun of other people's lies.

That would be my go for specially in the digital marketing niche.

 

[TooCorny]

I use about us for some extra internal linking, completed with a small (200-300 words) description about the website and its products.

Wht power does the about page provide for internal linking?

 

[Ben Lebrau]

It can help crawlers.

 

[buddhiststudent718]

i never read ballshit about us text.

I check for videos , I check for pictures .

 

[nSnoopy]

Wht power does the about page provide for internal linking?

Just think about it, most users that land on your index will most likely click on "about us"(i do everytime i buy from internet), you could have a list of your products there that would be interlinked to that product category or product review, this way you can get more visitors that land on your index to your product review/sales page/etc..
About us page is not so important but it can help you gain some more sales and would look more professional.

 

[TooCorny]

Just think about it, most users that land on your index will most likely click on "about us"(i do everytime i buy from internet), you could have a list of your products there that would be interlinked to that product category or product review, this way you can get more visitors that land on your index to your product review/sales page/etc..
About us page is not so important but it can help you gain some more sales and would look more professional.

Nice point!

Also makes sense for people who land there from sitelinks

 

[Bima Sembodo]

create about us page with some videos or image add on the content,on the content describe your valuable information and what isbyour company advante than the others

second option hire professional writers to di that its not problem

 

[SEOMadHatter]

I see it as a waste of time. Never wrote one. Never looked for one on another site. Far more effective things to invest time or resources on than a page nobody will ever look at.

 

[Soiju]

Any example of great About Us page you know of?

 

[jeffr0]

Because if a visitor looks for one or sees a shitty one you can potentially lose a sale.

 

[smurloftheburl]

Exactly. Lot of people missing this.
You want your client and customer trust you by knowing who you are (or who you pretend to be)