In any client interviews, I make sure I dress to impress. You know what they say, first impression lasts. I work online so dressing up literally does not count. I just make sure that I sell myself well by telling my story. It's the same as your About Us page. You are letting your potential clients know who you are. Trust is a big word. How can you convert reading to trusting? Simple: just state the facts. No, not that default and boring company statement. I'm talking about counting the feathers on your cap aloud. Let the whole world know what you can do in a personal and interesting way. You will surely convert them into sales in no time! How do you write your web content? Share us your stories.