Is social media still effective?

I've been working with many clients' social accounts for 5+ years and after a few Facebook algorithms it'd become rather tough to promote pages in organic way.

What do you think? Is it worth to continue working on social media or it is time to go over to paid promotional methods like ads and boost posting?

effective in what? increasing sales? increasing brand awareness? increase google ranking? depending on your objective, answers are different

also, it depends on niche as well and user intention. so it would help if you could clarify your question a bit so that you could get better responses.
 
Yes. It's probably the most cost effective tool in marketing in 2019. Insane reach with low costs.
 
I've been working with many clients' social accounts for 5+ years and after a few Facebook algorithms it'd become rather tough to promote pages in organic way.

What do you think? Is it worth to continue working on social media or it is time to go over to paid promotional methods like ads and boost posting?
Yes definitely it's working but it depends on your niches. There are different platform for different niches.
 
In my opinion, Social media is still worth it. I agree that the Facebook algorithms have changed, they are now more cautious and critical about their terms now.

With their recent update, FB is also prioritizing posts that spark conversations and meaningful interactions between people. They are going to predict which posts you might want to interact with your friends about, and show these posts higher in their news feed.

I do agree paid ads will definitely work well to get a boost. But you can also try other social media platforms to get a diversity, YouTube and Instagram (stories especially) are more powerful as well.

Yeah, machine learning can predict even which posts you'll like :suspicious: Thanks for your advice!


Each and every person has it's own opinion on this topic, here's mine:

Again, this is my personal opinion, and based on my personal experience, but feel free to add your comments ;)

Social media is the base of the internet nowadays. A few years ago, people used google as their start page on their browsers. Listening to my father however makes me realize people think that Facebook itself is the internet. Do you remember, a few years back people were killing with start pages... something like the top list sites nowadays, which they were using to get to their favorite websites. Today, people visit sites they see on social media. Yes, there is still potential in SEO, especially when they are looking for a solution for a specific problem, and that's what micro niche sites are for. One thing to remember, each platform is doing it's best to kill organic growth.. they are there to make money, not to give others ways to make money, however they are totally fine with it as long as you do your part. Yes, you can still get loads of organic traffic, but we live in an era where you must invest to grow. The data posted to social sites every second is simply too much to handle, that's why they are fine tuning feeds and home pages. If you are not ok with investing, paying for shoutouts or ads, social media will be slow and a pain in the ass for you.

Cheers,
z

Totally agree!


effective in what? increasing sales? increasing brand awareness? increase google ranking? depending on your objective, answers are different

also, it depends on niche as well and user intention. so it would help if you could clarify your question a bit so that you could get better responses.

Due to the low reach, traffic got worse too. That is not the way how it used to be before.

Answers have already helped, going to use paid promotion for some time.
 
Social media like every method will always be effective until a lot of people use it, you just need to adjust methods every once in a while
 
There’s still many effective things you can do with social media:

-influencer sponsored posts
-grow accounts
-blackhat CPA spam
-your own social proof
 
.....

Answers have already helped, going to use paid promotion for some time.


i went to your business website and read about your offering. You have more experience in social media than 90% of the people here who just provide guesses. it would help if you could come back in future and let us know how it went using paid promotions vs. social media.

my gut feeling tells me that for B2B, you need paid promotion a lot more than social media. It seems social media is becoming more of a brand awareness tool vs pushing customer down the sales funnel and converting them.

good luck!!!
 
For Facebook specifically, spending a few dollars is probably a good idea. Organic has gotten around 100 times harder than 5 years ago. At the same time, those targeting and demographic tools can go a long way for ridiculously low amounts.

Don't quit organic altogether, but start learning and experimenting with ads. You can't get anywhere without it.
 
HI there,

Facebook, Twitter, Vimeo, LinkedIn, Instagram and Snapchat (the list goes on and on) are ever increasing in popularity. They have become natural forums for people to share opinions, information and ideas. More and more, Social media channels might be the main (or even the only) place where people are interacting with brands.

They also have the potential to reach further than any offline channel. As a result, these platforms have become the number one choice for savvy marketeers. They are the perfect tools to engage with stakeholders, increase brand awareness, drive traffic to a website and generate a buzz around your business.

Increasing brand recognition
Improving your converting potential
Creating richer experiences
A cost-effective campaign solution
Improving your customer insight
Increasing organic ranking on Google
 
I've been working with many clients' social accounts for 5+ years and after a few Facebook algorithms it'd become rather tough to promote pages in organic way.

What do you think? Is it worth to continue working on social media or it is time to go over to paid promotional methods like ads and boost posting?
Yes, it works, but a don't like using facebook for that purpose
 
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