I've been working with many clients' social accounts for 5+ years and after a few Facebook algorithms it'd become rather tough to promote pages in organic way.
What do you think? Is it worth to continue working on social media or it is time to go over to paid promotional methods like ads and boost posting?
Yes definitely it's working but it depends on your niches. There are different platform for different niches.I've been working with many clients' social accounts for 5+ years and after a few Facebook algorithms it'd become rather tough to promote pages in organic way.
What do you think? Is it worth to continue working on social media or it is time to go over to paid promotional methods like ads and boost posting?
In my opinion, Social media is still worth it. I agree that the Facebook algorithms have changed, they are now more cautious and critical about their terms now.
With their recent update, FB is also prioritizing posts that spark conversations and meaningful interactions between people. They are going to predict which posts you might want to interact with your friends about, and show these posts higher in their news feed.
I do agree paid ads will definitely work well to get a boost. But you can also try other social media platforms to get a diversity, YouTube and Instagram (stories especially) are more powerful as well.
Each and every person has it's own opinion on this topic, here's mine:
Again, this is my personal opinion, and based on my personal experience, but feel free to add your comments
Social media is the base of the internet nowadays. A few years ago, people used google as their start page on their browsers. Listening to my father however makes me realize people think that Facebook itself is the internet. Do you remember, a few years back people were killing with start pages... something like the top list sites nowadays, which they were using to get to their favorite websites. Today, people visit sites they see on social media. Yes, there is still potential in SEO, especially when they are looking for a solution for a specific problem, and that's what micro niche sites are for. One thing to remember, each platform is doing it's best to kill organic growth.. they are there to make money, not to give others ways to make money, however they are totally fine with it as long as you do your part. Yes, you can still get loads of organic traffic, but we live in an era where you must invest to grow. The data posted to social sites every second is simply too much to handle, that's why they are fine tuning feeds and home pages. If you are not ok with investing, paying for shoutouts or ads, social media will be slow and a pain in the ass for you.
Cheers,
z
effective in what? increasing sales? increasing brand awareness? increase google ranking? depending on your objective, answers are different
also, it depends on niche as well and user intention. so it would help if you could clarify your question a bit so that you could get better responses.
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Answers have already helped, going to use paid promotion for some time.
Yes, it works, but a don't like using facebook for that purposeI've been working with many clients' social accounts for 5+ years and after a few Facebook algorithms it'd become rather tough to promote pages in organic way.
What do you think? Is it worth to continue working on social media or it is time to go over to paid promotional methods like ads and boost posting?