politico
Regular Member
- Aug 5, 2012
- 260
- 302
Wussup BHW,
I want to share how I use PBN links in 2019 to ACTUALLY rank my site(s) #1 in Google.
(btw, this is long-ish. So there's a TL/DR at the bottom)
Disclaimer:
This post is just one person's opinion. There are definitely other ways to rank and make things work. So don't take this post as the be-all-end-all of ranking or IM in general. It's just what I've found works best for me over and over.
A little backstory
It's been a while.. (my last significant post was waaaay back in 2013: https://www.blackhatworld.com/seo/seo-method-how-to-build-authority-web-2-0-backlinks-step-by-step.546989/#post-5360607). A lot has changed but some things always remain the same.
I was all about SEO back then (and up until only a couple years ago).
All I wanted to do was get that juicy organic seo traffic - fuck paid ads and "content marketing lol." I wasn't even paying attention to major money drivers like email marketing...
But now I think I'm a more well-rounded marketer, not just a wanna-be marketer putting all my income at the whims of Google's bi-polar disorder and praying they'd let me squeeze pennies for as long as I could.
I banked a bit... but then also fell off hard and lost EVERYTHING. Income from sites, income from clients.
Gone...
Cuz SEO is fuckin stupid (and fuckin awesome too).
Quick Thoughts on Driving Traffic and Making Money
With the help of other very important people in the IM game (Shout Out to the Ancients, the Ronins and BuSo), I realized that solely relying on and focusing on SEO was a HORRIBLE business model.
I get it, gaming the system.. watching your site climb the ranks.. getting all those dollars without spending on ad dollars..
It's sexy as fuck but that bitch'll give you an STD if you're not careful.
So now I don't only focus on SEO to drive revenue/traffic. I am open to using any and all REAL MARKETING tactics to make my business succeed - including "great content" and "content marketing" and other bad-words like that.
Call me a white-hat if you want IDGAF - truth is I'm not at all. I want to get money, not worried about what color my hat is.
Now, here's what you really came to read:
How to Rank With PBN Links in 2019
I still have a large focus on SEO - it's still got the same great ROI as it always has, it's just always harder and harder to do every single year.
And my main link building strategy is PBN Links - they've still got the same power and same effectiveness as ever. They just need to be made better and better every year.
If You're Building a Private Blog Network
There's a https://www.blackhatworld.com/seo/the-no-nonsense-guide-to-building-your-pbn-in-2017.944503/ if you're not sure how to do it.
And all I'd want to comment on is one thought:
There are great services here on BHW that will do the design and content for you. Don't get it twisted, Google's getting better and better at recognizing good layout/design and decent content.
If you're still using spun content on your PBN in 2019, just close this thread now...
Premium hosting ensures you're hiding in plain sight - your site's always up and it's not living in a meth-den with other meth-heads and dealers
Driving traffic shows Google it's a legitimate site that exists for a reason OTHER than linking to your money site. And links that drive actual traffic to your money site are 10x more powerful than links that just kind of exist out there for no reason.
Monetization is a no-brainer that I never even considered until a great IM thinker mentioned it. Your online assets need to AT THE VERY LEAST pay for themselves, if not generate their own significant revenue.
PBNs are expensive to maintain! Why wouldn't you want to build it to be self-sustaining - paying for it's own hosting, it's content, etc with some lame ClickBank offer??
It just makes sense.
It comes down to this:
Win-Win-Win...
Using/Buying Private Blog Network Links to Rank
Now, let's talk a little about actually using those sexy PBNs you're building (or the PBN links you're buying from reputable sellers)
Back in the day, I just used PBNs almost exclusively (not many other types of links) and pointed them all to my Money $ite
Now my approach is a bit different - I spread the link juice around to all the other links I build.
Firstly, I only build about 2 (maximum 3) PBN links directly to my Money $ite WEEKLY.
I'll have 3-5 total links within the PBN article BUT only ONE SINGLE LINK points to my Money $ite.
Of course, I try to make this the first link within the article...
But the other links in the PBN article point to external authority sites and other properties related to my site.
What are those "other properties related to my site?"
This helps mix things up, allows you to "overlap hosting accounts/domains," and pass link juice around to your "online ecosystem,"
Does it take a lot of PBN links? Yup, and that takes a lot of work and sometimes money.
But it WORKS. Plain Jane.
MORE IMPORTANTLY, that means I build A TON of other types of links too. I'm not ONLY using PBNs anymore.
Why? Because of anchor text.
I only use PBN links that point directly to my Money Site with exact-match or keyword-focused anchor texts.
And allllll the other links I build (guest posts, web 2.0s, profiles, outreach, etc. etc.) help diversify my anchor text profile with URL/Brand/Converstaional/Random anchor texts.
That brings me to another point - link indexing. Does a link count if it's not indexed in Google? That's debatable.
But to be safe I use a link indexer because Web 2.0s and profiles can be really hard to index. And what if that generic anchor text in this web 2.0 doesn't get counted to my overall anchor profile because it's not indexed?
Better to be safe, I guess...
A Quick Note on What Exactly You're Trying to Rank
OK Look.. I'm not gonna lie - this next part is the least sexy thing you're gonna read.
The content/article/post you're trying to rank #1 in Google needs to be ON POINT.
Like, next-level on point.
The easiest things I've ever been able to rank have been SUPER GUIDES (even if they're "review" articles or "buying guides":
And all of that helps you steal the #1 spot as opposed to being stuck at #5 when using links alone.
Conclusion
So there it is... My current thought process and strategy for dominating SERPs in 2019 and beyond.
Some people might think "that's a ton of work, why not just do outreach and be a pure white-hat?"
Good question. My answer: With PBNs you still have CONTROL. It's important. And potentially an additional source of revenue/traffic.
I know a lot of people probably won't like it. But it's the truth I've found up to today. Take it for what it's worth - one person's opinion on making money online.
Here's the TL/DR for the "fuck reading" types:
I recently wrote https://thepbnguys.com/how-to-rank/ if you're interested in getting more in-depth into my exact ranking strategy.
It goes into details about On-Page and Off-Page stuff. It's also got a daily ranking calendar/blueprint and High DA link-list you can download.
If anyone has any questions, etc leave them on this thread. I'll do my best to answer them but please bear with me and have patience if I don't get to it immediately.
Would also love to hear others' thoughts on how they've been ranking lately in general.
Thanks! Now go out there and dominate some SERPs
I want to share how I use PBN links in 2019 to ACTUALLY rank my site(s) #1 in Google.
(btw, this is long-ish. So there's a TL/DR at the bottom)
Disclaimer:
This post is just one person's opinion. There are definitely other ways to rank and make things work. So don't take this post as the be-all-end-all of ranking or IM in general. It's just what I've found works best for me over and over.
A little backstory
feel free to skip this shit and jump right to the real reason you're here (how to use pbns effectively)
It's been a while.. (my last significant post was waaaay back in 2013: https://www.blackhatworld.com/seo/seo-method-how-to-build-authority-web-2-0-backlinks-step-by-step.546989/#post-5360607). A lot has changed but some things always remain the same.
I was all about SEO back then (and up until only a couple years ago).
All I wanted to do was get that juicy organic seo traffic - fuck paid ads and "content marketing lol." I wasn't even paying attention to major money drivers like email marketing...
But now I think I'm a more well-rounded marketer, not just a wanna-be marketer putting all my income at the whims of Google's bi-polar disorder and praying they'd let me squeeze pennies for as long as I could.
I banked a bit... but then also fell off hard and lost EVERYTHING. Income from sites, income from clients.
Gone...
Cuz SEO is fuckin stupid (and fuckin awesome too).
Quick Thoughts on Driving Traffic and Making Money
With the help of other very important people in the IM game (Shout Out to the Ancients, the Ronins and BuSo), I realized that solely relying on and focusing on SEO was a HORRIBLE business model.
I get it, gaming the system.. watching your site climb the ranks.. getting all those dollars without spending on ad dollars..
It's sexy as fuck but that bitch'll give you an STD if you're not careful.
So now I don't only focus on SEO to drive revenue/traffic. I am open to using any and all REAL MARKETING tactics to make my business succeed - including "great content" and "content marketing" and other bad-words like that.
Call me a white-hat if you want IDGAF - truth is I'm not at all. I want to get money, not worried about what color my hat is.
Now, here's what you really came to read:
How to Rank With PBN Links in 2019
I still have a large focus on SEO - it's still got the same great ROI as it always has, it's just always harder and harder to do every single year.
And my main link building strategy is PBN Links - they've still got the same power and same effectiveness as ever. They just need to be made better and better every year.
If You're Building a Private Blog Network
There's a https://www.blackhatworld.com/seo/the-no-nonsense-guide-to-building-your-pbn-in-2017.944503/ if you're not sure how to do it.
And all I'd want to comment on is one thought:
FUTURE PROOF YOUR PBN.
You need to make your PBNs look and feel like REAL SITES more and more each year.
That means - beautiful design, premium hosting, decent quality content, driving traffic and monetization.
You need to make your PBNs look and feel like REAL SITES more and more each year.
That means - beautiful design, premium hosting, decent quality content, driving traffic and monetization.
There are great services here on BHW that will do the design and content for you. Don't get it twisted, Google's getting better and better at recognizing good layout/design and decent content.
If you're still using spun content on your PBN in 2019, just close this thread now...
Premium hosting ensures you're hiding in plain sight - your site's always up and it's not living in a meth-den with other meth-heads and dealers
Driving traffic shows Google it's a legitimate site that exists for a reason OTHER than linking to your money site. And links that drive actual traffic to your money site are 10x more powerful than links that just kind of exist out there for no reason.
Monetization is a no-brainer that I never even considered until a great IM thinker mentioned it. Your online assets need to AT THE VERY LEAST pay for themselves, if not generate their own significant revenue.
PBNs are expensive to maintain! Why wouldn't you want to build it to be self-sustaining - paying for it's own hosting, it's content, etc with some lame ClickBank offer??
It just makes sense.
It comes down to this:
- Make your PBN look good - logo/design/layout/hosting/etc
- Add 1 massive "HowTo/Guide" article that is able to rank on it's own and is evergreen and monetize it with some affiliate offer
- Put ads to that offer in the sidebar's
- Throw up 1 new related article each month
- Maybe even drive some Social Media/Paid traffic or build other links to that big guide
Win-Win-Win...
SIDE-NOTE:
Can you still rank using shitty looking PBNs and garbage content that are just there for links?
Fuck yeah you can!
I see it in the SERPs everyday, especially in dirty niches. But... have fun playing wack-a-mole for the rest of your life...
Can you still rank using shitty looking PBNs and garbage content that are just there for links?
Fuck yeah you can!
I see it in the SERPs everyday, especially in dirty niches. But... have fun playing wack-a-mole for the rest of your life...
Using/Buying Private Blog Network Links to Rank
Now, let's talk a little about actually using those sexy PBNs you're building (or the PBN links you're buying from reputable sellers)
Back in the day, I just used PBNs almost exclusively (not many other types of links) and pointed them all to my Money $ite
Now my approach is a bit different - I spread the link juice around to all the other links I build.
Firstly, I only build about 2 (maximum 3) PBN links directly to my Money $ite WEEKLY.
I'll have 3-5 total links within the PBN article BUT only ONE SINGLE LINK points to my Money $ite.
Of course, I try to make this the first link within the article...
But the other links in the PBN article point to external authority sites and other properties related to my site.
What are those "other properties related to my site?"
- My Social Media Profiles
- My Social/Business Profiles + Business Citations
- My Other PBN Links
- My Web 2.0/Q&A/Forum Links
- My Outreach/Guest Post Links
This helps mix things up, allows you to "overlap hosting accounts/domains," and pass link juice around to your "online ecosystem,"
Does it take a lot of PBN links? Yup, and that takes a lot of work and sometimes money.
But it WORKS. Plain Jane.
MORE IMPORTANTLY, that means I build A TON of other types of links too. I'm not ONLY using PBNs anymore.
Why? Because of anchor text.
I only use PBN links that point directly to my Money Site with exact-match or keyword-focused anchor texts.
And allllll the other links I build (guest posts, web 2.0s, profiles, outreach, etc. etc.) help diversify my anchor text profile with URL/Brand/Converstaional/Random anchor texts.
That brings me to another point - link indexing. Does a link count if it's not indexed in Google? That's debatable.
But to be safe I use a link indexer because Web 2.0s and profiles can be really hard to index. And what if that generic anchor text in this web 2.0 doesn't get counted to my overall anchor profile because it's not indexed?
Better to be safe, I guess...
A Quick Note on What Exactly You're Trying to Rank
OK Look.. I'm not gonna lie - this next part is the least sexy thing you're gonna read.
The content/article/post you're trying to rank #1 in Google needs to be ON POINT.
Like, next-level on point.
The easiest things I've ever been able to rank have been SUPER GUIDES (even if they're "review" articles or "buying guides":
- 3000+ Words of Content
- High Quality Writing w/ Actual Usefulness + Value
- Full of Rich Media (Videos, Audio, Images)
- Well Formatted (no walls of text)
- Well Designed/Laid Out (Table of Contents, Headers/Sub Headers, Easy to Scan/Read)
And all of that helps you steal the #1 spot as opposed to being stuck at #5 when using links alone.
Conclusion
So there it is... My current thought process and strategy for dominating SERPs in 2019 and beyond.
Some people might think "that's a ton of work, why not just do outreach and be a pure white-hat?"
Good question. My answer: With PBNs you still have CONTROL. It's important. And potentially an additional source of revenue/traffic.
I know a lot of people probably won't like it. But it's the truth I've found up to today. Take it for what it's worth - one person's opinion on making money online.
Here's the TL/DR for the "fuck reading" types:
- Don't just focus on SEO alone. That's stupid. There's so many ways to drive traffic and generate revenue and they can all tie into your SEO/PBN strategy
- PBNs are still the most effective links you can build/use to rank in 2019
- You can either Buy PBN Links or Build Your Own... Up to You
- But your PBNs need to be built NEXT-LEVEL (we're talking "real website" style next-level) whether you build or buy.
- Don't only link directly to your Money $ite from PBNs - spread the juice around (pause) your entire online ecosystem
- Each PBN Post can have 3-5 links in it but only have ONE SINGLE LINK pointing directly to your Money Site
- Build LOTS OF OTHER LINKS to your site, don't use PBNs alone. PBNs should be used exclusively with keyword and exact match anchors to snipe the Top Spot on Google, while all other links provide you with the URL/Brand/Random anchors you desperately need.
- Make sure your Money $ite is a GOOD SITE - is a brand, has dope ass content and looks beautiful
I recently wrote https://thepbnguys.com/how-to-rank/ if you're interested in getting more in-depth into my exact ranking strategy.
It goes into details about On-Page and Off-Page stuff. It's also got a daily ranking calendar/blueprint and High DA link-list you can download.
If anyone has any questions, etc leave them on this thread. I'll do my best to answer them but please bear with me and have patience if I don't get to it immediately.
Would also love to hear others' thoughts on how they've been ranking lately in general.
Thanks! Now go out there and dominate some SERPs
