IM is not necessarily need Programming skills, though with that, you can easily achieve your goal than non-techy guys.
To be honest, forum maybe not the best place to start with, all you can find here is code social media bots, more advanced things like scrape target websites then monetize in some ways, to be honest, these things are pretty advanced, not many people successfully using them, and you will need a lot of knowledge before you can really integrate your programming skills with internet marketing.
I would suggest you try some platforms like Upwork, and other side projects platforms which you may find a quick job to get some money. Search on HN(hacker news) to find similar questions, there are tons, you can see how many other programmers like you find their side projects and start make money.
Another good websites is lobste.rs, all serious programmer, you may find some ideas to start.
Other quick money making ideas may like code APPs, publish wordpress Themes, if you can, they can make very serious money of course, and quick.
Yes, with programming skill you may find many ways to combine with + internet marketing, and when you have enough knowledge, maybe you could find a way to the success, but before that, a very serious understanding of whole IM, website, etc is necessary. (which will consume you years I think)