hey nice journey! i also have two successful e-commerce brands. maybe you like to talk via pm for strategies. I would suggest you to also do the giveaway with a second ad and chatbot (manychat). There you will get a lot of subscriber which you can send messages everyday with insane cr. my idea: saying that the winner of giveaway will be announced on blackfriday. until then you can message everyday with different cold lead messages showing your story and your different products and making the subscriber horny on the giveaway. and on blackfriday you make the final message like "Today we are announcing our giveaway winners, but we thought that everyone win... so here we give you a 20$ discount code as winner gift. The code is only active until blackfriday 23:59 ends" and also a 2 follow up message after several hrs remembering for the discount code. you can even expand the code activation to next 2 days (black friday weekend) when you are not fine with the sales

etc. i have even more ideas for you. just pm me if you like

good luck! you will get the numbers!