keyword optimisation

  1. E

    Keyword density vs other words on page

    Should keyword density be higher then any other set of words in the content? Like if your keyword is "best computer repair" at 2% and a random word set of "Torque Screw Wrench" at 3% just happens to appear on the page cause your listing off parts or something. Is that confusing to google...
  2. S

    Is Keyword optimisation necessary for website traffic building?

    Is keyword optimisation a complete necessity for website traffic building.