Everyone in here keeps saying link building is dying because of AI Overviews and zero-click search. I think it might be the opposite, for a specific reason - hear me out.
If AI Overviews/ChatGPT/Perplexity pull their answers from sites that already rank top 10, then getting a client's content...
Spent the last few weeks pulling AI Overview citations across 50 different SERPs (mix of niches: health, finance, gaming, software) and comparing the cited pages against their backlink profiles.
Here is what stood out.
1. Citation ≠ ranking position
Plenty of pages got cited in the AI Overview...
I have been comparing a few sites over the past couple of months, and the biggest drops seem to be happening on informational content that used to get a lot of clicks from long-tail searches.
What is interesting is that pages targeting service-related or commercial-intent keywords appear to be...
Lately, I’ve been noticing something really interesting (and confusing) in local SEO results, and I wanted to get your thoughts on it.
For the same long-tail local keyword, the results are completely different across platforms:
Google Maps
Google Search (AI Overview / AI Mode)
ChatGPT
Example...
Google has announced that links within AI Overviews and AI Mode will now be more visible, including hover pop-ups that show site names, descriptions, and preview images before users click. This makes it easier for people to recognize and choose sources instead of relying only on AI summaries...
Before now, when you wanted to buy links, you checked the DA, DR metrics to make sure you acquired quality backlinks.
Later, SEOs this method is not effective enough, so they look at the referring domains, ranking keywords and traffic.
In the last few years, niche edit/link insert became...
Search engines have become Generative Search Engines, and many other search engines will follow this new model sooner or later.
Not just for search engines, many other sites like e-commerce will adopt this.
Branding has never been as important as it is today and will be in the future.
Generic...
HI
I am ranking at numbers 3 and 4 on Google serp for a keyword
Google also shows the AI Overview feature at the top of the results page for this keyword
The problem is that the content is Google is showing is one of them for rank 7, and another has no rank in 1s page
What should I do to...
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