Hi dakairo,
This is correct --> target = Complete URL
However,
Contextual networks and specifically Media Traffic do not operate like a Search Engine such as Google in relation to Adwords. This has been actually one of the largest problems I have tried explaining to ALOT of people trying these networks out. Media Traffic specifically and Zango just do not have the technology such as Adwords. If going for domains, I will show you an example.
Let's say
www.cashadvance.com
In Media Traffic you are going to show for the keywords cash, cashadvance and advance
Sounds like a load of bullshit right. It is. But this is the way it is for now with them. I am actually wanting to meet Media Traffic at Affiliate Summit if they are there. They need to clean up a lot of shit. There is no reason to get into all the variations and/or syntaxes with them. Believe me, I've budgeted thousands of my own dollars and even more thousands for clients thru Adware networks.
Most important rule about these networks is that the long tail phrases and/or domain variations are just going to murder you. Sure you will pick up some winners but it will only be after a lot of money flushed with testing. I try not to go past two keywords in a phrase or domain if I can help it.
Oh yea also - If you are going to get into the debt campaigns make sure to cooperate with your affiliate manager. If it's Andre, he may spill a few nuggets to ya if you take him and your advertising seriously. These Adware networks want your money and I have found that these managers ARE A LOT more cooperative than regular CPA Network managers.
Edit - Media Traffic may seem expensive but I have paid less than 2 pennies per view on just one campaign alone that has brought in over $10,000 in almost 2 months time. Had it been Google, I couldnt imagine what my margin would have been. Also, I have never run category specific campaigns or RON campaigns. I've tested and lost every time. I stick with my keywords and domain targeting.
Zango will fuck you and not just by stealing your campaigns. I'll keep it slim but anyone that signs up with Zango to advertise, I would love to hear your experiences. They give a lot more traffic in the campaigns I have ran with them, but never have I had something run more than 30 days at one time with them. I always get the dreaded:
Sorry,
We have established a relationship with this particular advertiser that does not allow you to advertise.
Translation:
We know your making money and since it's our network and we can do what we want,
you have just been fucked out of your campaign.
Who can blame them though>? I would probably do the same.