YouTube Shorts provide the biggest benefit for small, undiscovered channels.
Here are some tips:
- Set the country filter to Any so you get results for as many videos as possible.
- Go to the search bar and type #Shorts. YouTube advised creators to use this hashtag when Shorts were announced. This search term will show you brief, vertical videos instead of lengthy, horizontal ones.
- After typing #Shorts, hit the spacebar and add your channel’s niche or a similar topic. That could be gardening, Minecraft, Bitcoin, seafood recipes, literally anything.
- Set the channel filter to Up to 1K subscribers. This helps you find content from small creators getting lots of Shorts views.
- On the sort menu, select Views Per Hour. This lets you know how viral a video/video topic is.
When you run this search, be sure to do it multiple times while changing the date range. See which videos are getting the most views per hour within the past 48 hours, seven days, 30 days, and beyond. You can also experiment with the extra filters, such as video category, views, and views per hour.
This strategy shows you which Shorts people enjoy. So when you find videos with many views per hour, watch them in full. Dissect the visual elements and assess how entertaining the video is. Take notes on what you think interested viewers the most.