Section 1c - More on page SEO
Interlinking
Structuring your site so that each page on your site interlinks to some other page/homepage is a very good practice.
Here are some basic pointers that you should keep in mind when designing/creating your sites:
Have a top menu with pages like Home - Privacy Policy - Contact Us - Blog etc. Make sure the links in that menu are do-follow (99% of the time, they are by default). This is very basic practice but it would benefit you in the long run once your site gains some age and authority, Google will more then likely include "site links" in SERPs for your site. They look like this:
Other than that menu thing, try to include a sidebar with your latest or most popular posts on it.
There's a plugin called "
Yet Another Related Posts Plugin" which lets you include a widget right under your post that displays related posts and links to them... its a very smart way to interlink your whole blog and Google is perfectly okay with that.
Using Images and Videos on your site:
Again its pretty basic advice (like the other ones) but don't underestimate the power of media. A blog/site with only text bores not only people but google bots also tend to love a site filled with different types of content e.g. text, images and videos etc.
You can find relavant images to use in your posts/pages on on Google images.
A little optimization is required when using an image.
Use proper alt text and title your image properly. Every once in a while, link it back to some other page on your site... while linking an image, make sure you put your exact keyword in alt text field.
Site speed does matter
Google ranks sites based on a lot of factors of which one is site loading speed i.e. how much time does your site (page) take to load.
The faster your site loads, the better.
Some basic pointers on how to improve site speed:
- Use simple and clean wordpress themes... Many themes have shitloads of features like sliders and this and that but guess what, it all adds up to decrease your site's loading speed.
- Delete unnecessary plugins - the more plugins you have activated, the slower your site will load.
- Get a good host - for small sites shared hosting is fine but if your site gets a lot of traffic you better get a decent VPS. I recommend Berman Hosting (not affiliated) for VPS as they have top notch machines for a fraction of what the big companies are charging you.
You can use this tool to test your page speed :
https://developers.google.com/speed/pagespeed/
Some wordpress plugins to help you out:
Most of us tend to use wordpress over any other CMS platform due to its ease of use and flexibility/scalability. Many people wonder what are some of the best wordpress plugins for SEO.
Here are a few that are on top of my list (some are not directly related to SEO but they help quite a bit):
- Yoast SEO for Wordpress (Free) - you can use All in one SEO or Platinum SEO but Yoast is my favorite so far.
- SEO Smart Links (Paid) - this for interlinking. There are free alternatives out there, just google it
- WP Super Cache or W3 total cache for wordpress... this for caching which makes your site load a lot faster.
In addition to those three essential plugins for every wordpress blog, check out this thread to learn how to make your WP blog secure... not directly related to SEO but you don't want to see your SEO'd blog getting hacked do you?
Thats it for now.. I wrote this post in 10 minutes so I'm pretty sure I've left out some points worth mentioning but excuse me for that and feel free to add your own below.
Thanks everyone.
PS: Part 2 coming soon... this time I mean it by "soon"
