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You Don't Need Anchor Text to Rank Anymore - Proof

Discussion in 'White Hat SEO' started by Rich77ard, Nov 1, 2016.

  1. Rich77ard

    Rich77ard Registered Member Premium Member

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    I consistently see the top 10 results for some pretty big keywords where all the sites have absolutely not one single exact match anchor text link according to ahrefs.

    Yes they could be blocking the ahrefs bot, (though they have to do it on the money site and the site the link is coming from, otherwise that doesn't work and ahrefs can still see links if the block is only one-sided) but it's highly unlikely as I'm seeing it in a wide variety of niches.

    Here's two big keywords for you as an example:

    1. SEO New York
    2. SEO New Orleans

    Every site in the top 10 results for these two keywords has 0% exact match anchor text density for those keywords. Pretty surprising right?

    Just goes to show you that you don't need exact match links anymore to rank. Partial match, generic anchor text and naked links do just fine. There's also nothing better than knowing you're ranking in 1st place without any exact match anchors behind you.
     
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  2. asap1

    asap1 BANNED BANNED

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    Not surprising (to me), I would still use exact match anchors.
     
  3. Lunaaa

    Lunaaa Elite Member

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    I'm not surprised at all. Though it would help to have 1 or a variation of it
     
  4. hitlerphung

    hitlerphung Newbie

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    It is not suprised when that web gets high traffic and good contents
     
  5. seo4life

    seo4life Regular Member

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    it is bad to use anchors, seo has changed....you need to build natural links.....
     
  6. davids355

    davids355 Jr. VIP Jr. VIP

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    Agree. It's what I said in another thread recently. I think it differs depending on the search term / niche.

    But Google and obviously getting better at seeing relevance by related keywords and also I think they can look at relevance across the entire spectrum - inbound links, on-page etc.

    I think maybe if you have really bad on-page you could get away with a higher percentage of direct anchors in your backlink profile and vice Versa.
     
  7. Luckygiftcard2010

    Luckygiftcard2010 Jr. VIP Jr. VIP

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    They have a high trusted authority website, and maybe they got some very strong backlink from "giant" website. I am afraid of building backlink, now my strategy is from getting lazer target traffic, anchor text from forum, blog comment is so risky,
     
  8. laur.laurix

    laur.laurix Power Member

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    0% anchor text match for the backlinks u can see.
     
  9. Nargil

    Nargil Jr. VIP Jr. VIP

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    I've been saying this for quite some time. The relevancy of anchor texts is becoming less and less significant. I don't see anything wrong with ignoring exact match anchors altogether and focusing just on brand/URL, few long partial matches and some generic term here and there. Especially after this latest Penguin, which absolutely hates exact match anchors.
     
  10. ThatSEO

    ThatSEO Jr. VIP Jr. VIP

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    The best way to do Seo is to not look like you're doing Seo
     
  11. Luckygiftcard2010

    Luckygiftcard2010 Jr. VIP Jr. VIP

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    yes, the google will depend on the behavior of the audience to identify the quality of content on the website and to find out if this wedsite is really useful through the bounce off time, the length of time of visiting. But knowing the exatc keyword would be a big advantage to offer the right information the reader need :D
     
  12. seoscientist

    seoscientist Registered Member

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    The 2 top sites are using exact anchor text...They are from OMG.

    They are hiding their pbns with bot nemesis. They vary their anchor text though. You can insert exact anchor text via anchor-text-rotation.

    Hint: You can find a few pbns with their "other city" via public crawlers. Don't ask me for their pbns..please..
     
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  13. soccerlover

    soccerlover Jr. VIP Jr. VIP

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    Yup, they are hiding PBN's :)
     
  14. abhi007

    abhi007 Jr. VIP Jr. VIP

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    My approach has always revolved around naked and brand.
     
  15. royserpa

    royserpa Jr. VIP Jr. VIP Premium Member

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    Who said you needed anchor text to rank?!?!