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[WP SEO QUESTION] Does Changing Theme Affect SEO

Discussion in 'Blogging' started by savobaby, Oct 21, 2016.

  1. savobaby

    savobaby Regular Member

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    Hey guys, I've been using a certain theme ever since I built my Wordpress website, which has gotten decent rankings for keywords. But I realised that I'd probably benefit more if I changed to a WP theme that shows a lot of text/post excerpts on the homepage. If I change my theme to a new one, will it affect my SEO? Negative or positive?
     
  2. NobelNerd

    NobelNerd Power Member

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    Most of the WP themes designed nowadays are SEO friendly I dont think it will effect the ranking still do check analyse properly before changing
     
  3. savobaby

    savobaby Regular Member

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    Thanks for the reply man! Also, is it true that Google loves a homepage with more text on it? Rather than just a few images and titles?
     
  4. tasburrfoot

    tasburrfoot Regular Member

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    Research is showing the top 10 results have an average of 2000+ words, so yes longer content on the homepage seems to be better.
     
  5. vaidavytas

    vaidavytas Power Member

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    Yes, wp theme can affect you rankings. If you will install properly coded, faster loading theme, your rankings probably will go up. Use something like https://mythemeshop.com/themes/schema/ as google gives priority to fast loading sites. Also your excerpts should be unique, otherwise they cause duplicate content.
     
  6. Juneja

    Juneja Elite Member

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    Hi Savo,
    It does affect. There is different code in each so it effect what content shows, how it shows and speed of the site. If you are already getting good traffic than there are high chances you will see atleast 30-40% drop in traffic once the theme is changed.
    But if your existing theme is not updated from few years than you may consider changing the theme. It will help you.
     
  7. NobelNerd

    NobelNerd Power Member

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    Well as much i know google loves any page with more text basically quality readable content ...But do see how much your competitors are doing and just do better then them ;)
     
  8. savobaby

    savobaby Regular Member

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    Thank you for your reply guys! :p
     
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  9. tasburrfoot

    tasburrfoot Regular Member

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    Adding on to this thread: different templates/themes will utilize h1/h2/h3 and other tags differently, which could have adverse effects on your SEO.
     
  10. Trinity Smith

    Trinity Smith Regular Member

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    Hey, I think this link will be helpful:

    Source: https://www.techlila.com/does-changing-wordpress-theme-affect-search-engine-rankings/

    According to Rajesh Namase (a professional blogger and founder of TechLila blog),