Why my FB budget burns so quickly?

wriper

Supreme Member

Jul 31, 2011

1,206

320

• Apr 23, 2015

• #1

Hey guys,

When i set up my FB ads i set usually the lowest CPC - 0,01 even when FB is telling me that he wont shows my ads.

But when i set budget 1 EUR for 24 hours my budget is gone after one hour !

What should i do?

 

Nut-Nights

Elite Member

Executive VIP

Jr. VIP

Jun 20, 2013

11,506

8,918

• Apr 23, 2015

• #2

Keep your cpc in mid range.

 

IamNRE

Elite Member

Aug 18, 2010

7,164

10,718

• Apr 23, 2015

• #3

What countries are you targeting?

Its best to start your campaigns 5-10 min. after midnight (according to the timezone your account is on) then it should spend evenly through the day (you can use scheduler to make it start).

Otherwise, just let it run. It might do that on day 1... it will be fine by day 2-3.

 

Last edited: Apr 23, 2015

Ellie4294

Regular Member

Apr 14, 2015

469

73

• Apr 23, 2015

• #4

WHen you are biding on CPC FB will suggest you a bid price. As Nut-Nights said, keep your cpc in mid range. When you set budget 1 EUR for 24 hours then the budget is gone in one hour because may be your ads are serving as CPM not CPC.

 

wriper

Supreme Member

Jul 31, 2011

1,206

320

• Apr 23, 2015
• Thread Starter Thread Starter

• #5

But why if i set the lowest cpc? I am targeting small country where these prices are low

If suggested cpc is 0,04 and i set to 0,02 it will burn even more quickly or not?

 

R

radar22

Junior Member

Mar 9, 2014

109

19

• Apr 24, 2015

• #6

CPC is not always a good option, see the CPA or oCPM.

 

johen80

Registered Member

Apr 13, 2015

53

5

• Apr 25, 2015

• #7

This all depends on the prices you are willing to pay and the country/people you are targeting. Of course the bigger the country is the less the cost the more the people. The smaller the country or area the more the cost the less the people.

 

Ellie4294

Regular Member

Apr 14, 2015

469

73

• Apr 28, 2015

• #8

As per my experience it will good if if the suggested cpc is 0.04 and you set to 0.02 but its not going to show more quickly than 0.04

 

SmTasker

Elite Member

Jr. VIP

Oct 26, 2007

3,197

960

• Apr 28, 2015

• #9

you might be in a niche where it can provide all the views very fast, to finish 1E in 1 hour is not that fast...and besides why do you care if you get the views within an hour or the same amount of views in 24hours?

 

N

nighthawk00

Newbie

Nov 13, 2014

44

12

• Apr 28, 2015

• #10

Why does it concern you? If you set your bid to 0.01 and fb still burns your budget, it means that you are getting the 100 engagements that you paid for...

 

spurge0n

Junior Member

Mar 27, 2014

163

44

• Apr 28, 2015

• #11

wriper said:

Hey guys,

When i set up my FB ads i set usually the lowest CPC - 0,01 even when FB is telling me that he wont shows my ads.

But when i set budget 1 EUR for 24 hours my budget is gone after one hour !

What should i do?

Click to expand...

Facebook won't spread out your ads so they span exactly 24 hours.

if you burned thru your budget in 1 hour, it sounds like your ad targeting wasn't very specific. Try targeting only likely buyers in your market.

 

PrinceVisi

Elite Member

Jan 11, 2012

1,921

1,027

• Apr 28, 2015

• #12

How much have you spent so far?