Why isnt my clothing site converting anymore???

E

evanthomashicks

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hey guys hows it going im new here but iv been making money online for the last few years with various methods. Any ways i started a clothing company back in highschool that did very well last year. I made around 50k in sales and brought home around 20k which i spent stupidly as i was a senior in highschool and figured i would just make it back. I upgraded from a bigcartel site with a decent premade theme to wordpress and woo commerce. I though that this would look more professional and would make people feel more comftorble buying my products as it looks better than the bigcartel site and has a few more features. After i did that i noticed a significant decrease in purchases. I had around 5k still saved up which i was useing to buy shoutouts on instagram which was my main marketing source.I quickly ran out of this money because i wouldnt make a return in sales for the amount i spent on shout outs. My account has 37k followers and my site still receives really good traffic every month but no sales. I checked google analytics and my bounce rate is around 40% with the average session on my site being 2 minutes. the most common complaint iv received is that my products are two expensive, but even still i was receive alot of orders. i dont know if its the layout of my site or my products i would really appreciate if someone could give me a few pointers.
 
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Check out shopify for clothing merchants it's pretty good.
Marketing wise have you tried revising your pitch to suit your product?
For example running an ad campaign via facebook to trump followers if you have a donald trump based shirt.
 
could you take a look at my site? i dont really have a pitch i more or less just sell products i think work with what i already have.
 
hey eevan, when i first went woocommerce, my big mistake was my checkout was messed up....

try to purchase one of your own products from your website to make sure your checkout is properly set up

once i figured out thats why my site wasnt converting, it started making $

skype me if you need to, im looking to chat with a nother ecommerce business owner to maybe learn a thing or two and vice versa

skype : whodunit27
 
Why dont you try selling the site and starting over with a theme such a stoner clothing . I think you just had a fad and now the site is filled with annoying kids who are cheap.
 
Check your analytics, do you have any visits to checkout/cart?

Also, use commas.
 
iv been getting visits and even a few orders maybe 2 a month but no where near as much before.
 
LoftPower said:
How many visits do you get per month?
Click to expand...
analytics.jpg

these are my stats sense december 28th
 
Take a look at your ip diversity on traffic stats and see where the majority of the traffic is coming from. You might be at peak when everyone who would buy clothing from you has, and you need to figure out how to get repeat orders from these people. My spidey sense is telling me that you haven't collected enough data to retarget and market great deals to these people, so do that. I'm also sure that if you could compete, what kohls does should be your basic minimum service. As you might aslo not be making decent profit margins off the clothes you might want to look into actual business models for selling, etc. This will be the difference between you surviving and you closing shop.
 
evanthomashicks said:
hey guys hows it going im new here but iv been making money online for the last few years with various methods. Any ways i started a clothing company back in highschool that did very well last year. I made around 50k in sales and brought home around 20k which i spent stupidly as i was a senior in highschool and figured i would just make it back. I upgraded from a bigcartel site with a decent premade theme to wordpress and woo commerce. I though that this would look more professional and would make people feel more comftorble buying my products as it looks better than the bigcartel site and has a few more features. After i did that i noticed a significant decrease in purchases. I had around 5k still saved up which i was useing to buy shoutouts on instagram which was my main marketing source.I quickly ran out of this money because i wouldnt make a return in sales for the amount i spent on shout outs. My account has 37k followers and my site still receives really good traffic every month but no sales. I checked google analytics and my bounce rate is around 40% with the average session on my site being 2 minutes. the most common complaint iv received is that my products are two expensive, but even still i was receive alot of orders. i dont know if its the layout of my site or my products i would really appreciate if someone could give me a few pointers.
Click to expand...

Hey Evan,

it it sounds like when you migrated you might have dropped your original links without adding redirects. The old store had individual links that were probably indexed on the engines but when you changed to a new platform the links also get changed. Did you keep the original linking structure?
 
Teddyftl said:
Hey Evan,

it it sounds like when you migrated you might have dropped your original links without adding redirects. The old store had individual links that were probably indexed on the engines but when you changed to a new platform the links also get changed. Did you keep the original linking structure?
Click to expand...
i dont think so im not very familiar with indexing. i basically just stoped useing the bigcartel version and bought a new domain and host to build a wordpress site.
 
Then you should have redirected the old site to the new one with wildcard to try and keep all of the link juice passing through to the new domain. You've basically started again and wiped out all of the hard work. It's an easy fix if you still have access to the old domain.
 
evanthomashicks said:
i dont think so im not very familiar with indexing. i basically just stoped useing the bigcartel version and bought a new domain and host to build a wordpress site.
Click to expand...
Yeah man, just like Redmango said, you basically started from scratch and have to make sure your links are getting to the search engines by going through your products. Now, if you still have an export file with links and access to your old domain you can redirect the domain and keep the linking structure in place or redirect those links as well. I would try to find old links and try to keep them. An import file should take care of that pretty quickly. You just update your products and import the csv file.

Hope you get to fix this easily and I hope this helped!
 
i'm not sure if fixing the linking structure or alone that will help OP, his main traffic source was/is instagram, social traffic, it doesn't have too many things to do with linking structure, however it won't hurt if he fixes that :), he also mentioned that he receives good traffic, so it's not like he's not getting traffic, it's just that it doesn't seem to convert now
 
HoNeYBiRD said:
i'm not sure if fixing the linking structure or alone that will help OP, his main traffic source was/is instagram, social traffic, it doesn't have too many things to do with linking structure, however it won't hurt if he fixes that :), he also mentioned that he receives good traffic, so it's not like he's not getting traffic, it's just that it doesn't seem to convert now
Click to expand...
exactly i still recieve traffic but i dont get decent conversions. when i was at my peak almost all my traffic came from promoting on IG profiles with millions of followers that would have a interest in my products, but i feel that my prices or the items themselves are out of style because they would no longer sale even when i paid for promo.
 
Spend some money, and hire someone who you don't know and who has never visited your site before to run QA on your site, particularly on the checkout process. That's where most users leave the website from, and that's where you're most likely losing the most money. If you have users who are adding items to their cart but are having a hard time completing their purchases, you might as well give up now. The purpose of your website is to make it easier for users to purchase your products, not harder.
 
Bengr86 said:
Spend some money, and hire someone who you don't know and who has never visited your site before to run QA on your site, particularly on the checkout process. That's where most users leave the website from, and that's where you're most likely losing the most money. If you have users who are adding items to their cart but are having a hard time completing their purchases, you might as well give up now. The purpose of your website is to make it easier for users to purchase your products, not harder.
Click to expand...
this is a good idea, but once again i dont think the cart or checkout is the problem. i still receive orders just no where near the amount i usually would. But i could also be due to the fact that im not spending money on shout outs anymore
 
Could it be that the quality of your shoutouts are not as good as before? Or maybe it could be that your products sell better during a different season.
 
i though of this also. i dont know what the trend for online selling is but i think people usually buy items for the next season up. i already have past customers asking me when i will be able to start selling tank tops again.
 
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