Hi Friends, a Friend of mine recently approached me with a sudden fall in her Search Impressions data.. I have attached the screenshot here! Now as you can see here the steady fall from 7/21/14 to 9/11/14 can be deemed as okay due to fluctuations of search queries and search interests! But what happened on 9/23/14 caught my attention! Did this site receive any kinda penalty or anything?? The backlink profile is normal.. as per GWT total backlinks stands at 687. However, as per ahref that is 113 and as per MajesticSEO's Fresh Index TF = 18 and CF = 23 So far the site has only 20 posts! Last post updated was on 1st September 2014. The site uses no blackhat backlinking techniques. In fact all outbound links has rel="nofollow" tag placed. Whatever backlinks is received is primarily due to serious natural link building. Do you think this drop was for the lack of freshness?? Or am I missing something?? Note: Google manual actions says "No manual webspam actions found."