Why google is not penalizing big sites?

AishaSmith

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Hello Guys,


I have one question regarding imdb. I know this is world's best movie information site and millions of user has submitted links of this site in millions of other websites. Half of those sites should be good pr, page authority. But i am sure lot of websites are low quality and may be penalize by google. Then why google is not penalizing imdb. If one of us will submit our site in those low quality and penalize site then our site will also got penalizing by google. Then why not imdb. Its just because this is big site or has any other reason???


Waiting for answer?
 
There are two reasons:

1. The ratio of good backlinks would obviously be higher than low quality backlinks. But more importantly, those backlinks are organic backlinks which would be very visible in the linking pattern.

2. You are right that IMDB or other big brands are able to take hits more easily compared to normal sites. Google nowadays prefer brands and these website also tend to have a massive backlink profile with all organic links. So, a few bad links do not affect them anyway.
 
This is just the law of authority...that's why people are getting more and more interested in running authority sites nowadays.
 
There are two reasons:

1. The ratio of good backlinks would obviously be higher than low quality backlinks. But more importantly, those backlinks are organic backlinks which would be very visible in the linking pattern.

2. You are right that IMDB or other big brands are able to take hits more easily compared to normal sites. Google nowadays prefer brands and these website also tend to have a massive backlink profile with all organic links. So, a few bad links do not affect them anyway.

I could not have agreed with you more about number 2.
 
I guess that it is expected. Why would Google penalize a big, aged authority site. Probably these kind of sites should do something very illegal to be punished by Google...
 
Google has a loosen filter when deal with big sites, let alone they give more money back to Google, why BAN?
 
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