Which ad network has the most bot traffic?

Ad networks most affected by bot traffic include those in technology, e-commerce, gaming, social media, and financial services. According to the Imperva Bad Bot Report 2024, malicious bots account for approximately 32% of total internet traffic, significantly impacting various industries. The technology sector is particularly affected, with 76% of data traffic coming from malicious bots (Thales Group) (Imperva). Arkose Labs also highlights that e-commerce and financial services have a large amount of bot traffic, with 65% and 45% of traffic coming from malicious bots, respectively (SecurityWeek). These malicious bots perform activities such as fake account creation, account takeover, web scraping, and other automated exploits.
 
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