Where do likes and shares go?

maybe it's display error or just the number of people who have viewed the post
 
You can check them in Ads Manager, but these numbers depend on likes, comments, engagement rules, shares, and more. If this persists, you can contact Facebook support to learn more.
 
Sometimes there is a display delay, you need to wait a while for the IG system to update and synchronize the reactions from your post on the Fb channel, it usually takes a few hours or nearly a day.
 
The 270+ reactions are from the ad placement and appear in the ad insights, not on the original Instagram or Facebook post.
 
Likes and shares help your posts reach more people. According to research, for every like, comment, and share, your post reaches about 6-7 new users. Engagement is a way to increase your reach without paying anything.
 
These reactions are confined to that specific ad unit and cannot be accessed elsewhere.
My suggestion is to visit the ad unit where you’ve received likes or other reactions, and invite those who interacted with it (such as liking, loving, etc.) to follow or like your page.
Some of them may respond favorably, and this provides a simple way to boost your followers without any additional cost
 
It is just a virtual screen, it will make us misunderstand and lose money unnecessarily.
 
It is a virtual screen, it will cause misunderstanding and unnecessary loss of money.
 
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