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When do you think keyword anchor text will be entirely dead?

Discussion in 'Black Hat SEO' started by WrightWilliams, Jan 31, 2014.

  1. WrightWilliams

    WrightWilliams Power Member

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    After Irwin Mitchell and others getting completely deindexed for using even diverse keyword-heavy anchor text within guest blog posts this last week - are keyword anchors - no matter what they are - on the way out entirely? Are we near a future where linking with anything other than the name of your site or it's address is seen as spammy and all keyword associations will now relate entirely to just the content and URL s on pages? Do you give it six months/2 years/5 years till we no longer hyperlinked keywords?
     
  2. FutureProofSeo

    FutureProofSeo Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Only safe way to link will probably be:

    1. Brand Anchor --> HP
    2. LT Article Title Anchor --> Inner Page (Then amount of links must be proportional to the amount of social interaction and shares for this to be naturally relevant).

    FPS
     
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  3. jaselc

    jaselc Regular Member Premium Member

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    I think we are certainly heading that way. I think Social shares and branded/generic keywords are the way to go. Check out this article 'Want to rank a site, don't use keyword anchors'. I always build links without using my main keyword anchor.
     
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  4. WrightWilliams

    WrightWilliams Power Member

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    I agree pretty much entirely. Ratio and proportional linking relevant to social signals will probably be taken in to account in the next big update.
     
  5. WrightWilliams

    WrightWilliams Power Member

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    Great article btw, jaselc.
     
  6. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Now, let me tell you why i KNOW you're wrong.

    If anchor text is not the way to go if you wanna get ranked, why Google will penalize you if they they see you're using targeted anchors?
     
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  7. WrightWilliams

    WrightWilliams Power Member

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    Because it used to be the way and they've caught on enough and the algorithm is smart enough to change and reflect this now. It ranked hard for many and it's good for churn and burn still, but for reputable clients is going to be a death sentence very shortly.
     
  8. crazedspyker

    crazedspyker Senior Member

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    I think you might be missing the point of what SkyrocketSEO is trying to say.

    Did you know google actually de-valued exact match anchors a little while ago and gave more power to longtail anchors with exact keywords in it (these anchors were actually killing it for a little while), and then they reverted it back after about a month? There are some case studies on this if you search around.

    There is also a kind of relationship between the amount of exact anchors going into a page and it's on page keyword usage. Every anchor going into a page is an "exact anchor" for something. What makes a related anchor different from an exact, is the usage of that keyword on the targeted page. I agree that the old way of trying to rank pages for a single keyword is slowly dying, but as long as exact match anchors hold weight (and they still hold a lot - google even increased the weight of it after they took it away for a while), it will continue to work. People need to start ranking pages based on themes/topics as opposed to a single keyword. In this sense, I can have a ton of "exact anchors" going into a page, but the anchors are all different from each other.

    For my own sites, exact match keywords are working better than ever. I can't use as many of them as I used to, but each time I use it, it carries the most ranking power of any anchor text. What I believe Skyrocket is trying to say is, if they don't work anymore, why would google penalize for someone using it? Of course it's going to take more effort in the future to use them, but as it stands now, they will still hold a lot of weight. For example, google penalizes SAPE links, and people proclaim that SAPE links are ineffective now.... WRONG, sape links are still very powerful, you just have to know how to properly use them. Just like exact anchors, they are still powerful, you just need to know how to use them (and understand the on-page - off-page optimization relationship).

    If exact match anchors were no longer effective, what purpose would google be serving by penalizing people who overuse it? They put measures in place to stop things from being overused because they know it works. Kind of like google targeting guest posts... ask yourself why? Because they work!

    Also, people need to stop looking at what google is doing to the seo authority figures or sites in the spotlight. It's all propaganda to win the fight before it's even begun. If more people tested things out for themselves, they would realize that when a big site gets slapped for a "bad practice", it does not mean smaller sites will get slapped too (it is just to set an example so people stay away from it). Think about it, what's the easiest way to show the seo world that guest posts don't work anymore? Slap a site that a lot of people follow that's using it (it's like taking out the general in an army).

    A lot of times when google can't defeat a problem in reality, all they have to do is crush it in the minds of SEO's. They did an awesome job with SAPE. People are afraid to even touch it now... yet it works as powerful as ever

    I've always said, stay 1 step ahead of google OR 1 step *behind*.
     
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    Last edited: Jan 31, 2014
  9. FutureProofSeo

    FutureProofSeo Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    IMO, short KW anchors are not helpful, they don't provide much info on the page, and are clearly only for ranking purposes.

    Two options:

    1. I visited a great site where you can buy stationary yesterday, and found a pencil that is perfect for my artwork.
    2. I visited a great stationary site yesterday for a pencil for my new artwork, (The Super Pencil 3000 was my personal favourite).

    One is helpful, One is not.
    One is natural, One is not.

    The top example is seen all over the web, including the campaigns a few blogs have covered on Expedia's SEO using their pretend journalist profiles.

    I can't see it going any other way.

    FPS
     
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  10. FutureProofSeo

    FutureProofSeo Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Pretty sure the question is regarding the future, rather than what is working right now.

    FPS
     
  11. crazedspyker

    crazedspyker Senior Member

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    I know. I am referring to the future. Based on the direction google is headed right now, exact match anchors are become stronger than they ever were. They are becoming harder to implement safely (I don't dispute this at all), but their power/effectiveness does not seem like it's going anywhere based on the current trend/action of google. That is what I'm trying to say. As it stands, exact match anchors work now, and will continue to work in the future (for those that know how to use it).
     
    Last edited: Jan 31, 2014
  12. TropicalSun

    TropicalSun Regular Member

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    Anchor text will also be a part of the algorithm, its all about keeping things natural though and will be in the future.

    The days of mass Scrapebox spam with one anchor text is over.
     
  13. jaselc

    jaselc Regular Member Premium Member

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    Thanks, glad you liked it.... I'm doing a few more tests on KW anchors so I'll get back with my findings
     
  14. Hugh Hrefer

    Hugh Hrefer Newbie

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    Dead? No.

    More likely to get your site killed? Yes.

    That's why I'm using 10% exact match and less right now, even for spam projects.
     
  15. cloakndagger2

    cloakndagger2 Regular Member

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    I tend to choose around 5 keywords for a site, no issues at all. If a business is called , say, city plumbers, that may look like a keyword anchor but is in fact the business name and it is common in a local scenario. I can't see google penalizing anchors unless it is blatantly excessive. The OP's post is with regard more toward guest posting than anchor text, google has recently stated it's not a big fan of guest blogs. Don't confuse the 2 issues. The example above is because they got busted on guest posting using the exact tactics google hates.
     
  16. oxonbeef

    oxonbeef BANNED BANNED

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    That!
    Give and you will get.
    Lazy ass SEOs doing as little as possible to get ranked.
    You can't expect to get paid unless you give value and quality.
     
  17. noseo

    noseo Regular Member

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    Here's a simple example:

    I had issues with a client getting their site to change because it had to go through some approval process.

    So while I was still building backlinks, the site had old content and the old page title.

    But I built the backlinks around the new site title: 10-15% New Site Title exact match, 10-15% related matches, 30% exact URL, 30% other stuff.

    The new title of the site WAS the keyword to rank for.

    Before the site title changed, the ranking for the term sat at #11 -- without the keyword in the site at all, actually. So, yes, they are still quite powerful, and Google does respect anchor text (which is why it tries to determine whether it is spammy or not).

    After the site title changed, the ranking for the term was #1.

    So, like they said... anchor text does matter, that is why it can be dangerous to misuse... and, match your on-page with the off-site SEO if you really want to see the benefit of it.
     
  18. infoasian

    infoasian Supreme Member

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    I would say anchor text is a flaw in Google's algo.
     
  19. noseo

    noseo Regular Member

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    I think some engineer must have originally had the idea that anchor text was beyond the site's control, unlike onpage text, and thus must provide an independent signal. This worked until the word got out about it. The original problem is that Google's algorithm can't just read a page and know whether it is a good answer to the query just because the onpage optimization has been targeted to that query. Google still has this problem when/if it devalues anchor text.
     
  20. terrycody

    terrycody Senior Member

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    just one of the ranking elements and still be till the world end, but careful do it now, because you can easily get slapped now.