What's Coming In The "Google Pelican" Update?

Great points Scritty, It was a real pleasure to read such an article. I have noticed that the pagerank subject had the most impact so far but in my opinion it's not that important. It's hard to believe that Google doesn't apply their own algo based on the patent, so even though the patent will be made publicly it won't be exact science on how to sculpt it (pagerank is slowly dieing).

P.S. Someone that has no knowledge about search engines and algorithms couldn't come out with these theories... you won't see this kind of post from Barry Schwartz (nevermind he's only narrating Google webmaster videos).
 
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Not a single time doubt about quality of scritty's posts. Thanks and +rep
 
scritty's posts is always a worth to check for any new updates.
 
Great read & certainly lots to think about!

Thanks for writing it!
 
Great post with some really insightful commentary. +rep

I'd have to disagree with the notion that Google is a "a service that finds sites, no more no less," however. Google is THE service that finds sites. When Google went down last month for 3 or so minutes, internet traffic around the world dropped 40%. That's a huge testament to Google's dominance and prevalence.

They've done very well in positioning themselves not just as a brand that is literally synonymous with "search," but one that transcends it. They foster loyalty by offering a slew of free, high quality, and powerful services. A majority of web visitors probably don't go a single day without using 2 or more of Google's products.

Bottom line is that if Google were to disappear tomorrow as you say, along with Gmail, Analytics, Adwords, etc. it would have a huge emotional impact that can't simply be replaced by switching to Yahoo or Bing for most people.
 
Very nice and read, although you dont have everything covered here because things mentioned here are only a fraction of the factors that can be used to adjust the overall rankings, but its the most refreshing read i had all day.

One thing i have to disagree on you is the Domain Age Benefits increasing .. Of course they will always have a role in the rankings but that role wont change much with any future update.. Domain age importance is lowered for a reason and for that reason it will stay where it is, the only thing that could change is checking the value and the quality of the content of the new websites that are born everyday and get high sky rankings and making sure the results that are presented on the SE are with the best content there is to be offered from those sites.

​
 
Enryu said:
Bottom line is that if Google were to disappear tomorrow as you say, along with Gmail, Analytics, Adwords, etc. it would have a huge emotional impact that can't simply be replaced by switching to Yahoo or Bing for most people.
Click to expand...

Why would you need analytics and adwords if Google had gone.
How attached are you to an email address.
Would people make the connection "I'm not using Google because they just fill my face with advertising" will not connect with most people to the possible outcome of "Oh no - they are stopping GMAIL" (likely many years later)

Yahoo emails were THE emails 13 years ago, So was Yahoo. You can still get them now, I still have the same btyahoo mail I had in 2002. But Yahoo? Compared with the late 90's....

Yes they are synonymous. Like "Hoover" is still a synonym for Vacuum cleaners in the UK (Get the Hoover out love, there's dog hair on the carpet)... but what people actually get out is very rarely a Hoover these days. It's an Electrolux or AEG machine.
People might still call it "Google-ing" when they use another service.
The service is no longer associated with the service supplier. It's generic

We still can with the term PC. To begin with the term PC was only for IBM machines, hell they even tried to copyright the term (ridiculous to think now) it's such a generic term "personal computer" but for years PC meant IBM and ONLY IBM. Now people still use it. Half of those under 30 might not have even heard of IBM. What was once a synonym for the worlds biggest brand up until the early 90's meant zilch just 5 years later. IBM were huge, Apple (and Apricot) were so far behind in all sectors other than desktop publishing there really was no other option....gone, and with it the term fell into common use.

SE's might have emotional connections with adsense or analytics, it's part of our livlihoods after all.. but the vast VAST majority of Google users are not SE's, they are people like my mum and dad, my friends and family who don't even know what SEO stands for and care about it even less. They couldn't give a flying fig about Gmail, analytics or adsense (and have never even heard of the last 2).

But my dad has been moaning about Google search results for some time now. "Where's the number for that take-away..why is it buried under all this crap" was a rough paraphrase of the last words he spoke about the subject.

I suspect he is not alone.

Scritty
 
virtualpurity said:
Domain age importance is lowered for a reason and for that reason it will stay where it is, the only thing that could change is checking the value and the quality of the content of the new websites that are born everyday and get high sky rankings and making sure the results that are presented on the SE are with the best content there is to be offered from those sites.
Click to expand...

I think MC himself has said they over corrected. When new sites were springing up for "payday loans" a few months ago he acknowledged more than once that their was an imbalance and it would be looked at.

New URL's do have a benefit if they come from trusted sources. The domain they are created on is one of the factors, although increasingly other factors are coming into play. You are very right when you say there are many more, but that's not really something we can go into detail with here, after all Google will never reveal all the detail anyway:)

Trust is vital and trust is built up over time. A well run domain will build trust over time.
However with "personalization" it is possible that a new domain with content written by a trusted author will also do well (using author acreditation) will get a benefit

New domains already fare a lot better than it did a few years ago (before Caffeine).

I hear what you are saying, but I'm pretty certain the crappy sites that embarrassed Google 3 months ago. "Two page wonders" with spun undreadable content and no links popping up for highly competitive keywords, that Googlke were basically forced to apologise for... they won't be back.
They were manually fixed, but the algorithm that created them in the first place will be re-balanced I'm sure of it

Great response. Love the bouncing of ideas here!

Scritty
 
I think you are dead on about reducing Facebook signals as a factor in the algo.

The domain age benefit is a tricky one because new popular websites happen all the time but obviously the websites that have been around for more than a couple of weeks should have some sort of priority.
 
IProvideSEO said:
I think you are dead on about reducing Facebook signals as a factor in the algo.

The domain age benefit is a tricky one because new popular websites happen all the time but obviously the websites that have been around for more than a couple of weeks should have some sort of priority.
Click to expand...

I'm not really talking about it being a new benefit - just the correction of the issue a Panda update caused about 12 weeks ago. However the subsequent Panda update didn't really change it. I'm guessing they are adding new "trust" and "authority" factors rather than just age and new "trending" factors to rebalance the over reliance on Facebook.

Scritty
 
Well thought out posts as always Scritty!! Although I think you're sort of projecting what you hope would happen and not sure that's the way it's going. I remember you posting about how new sites are popping up ahead of your massive authority blogs. Not sure G gives a damn about that and if they do, can't people just buy aged domains like they already do and get that benefit?

Also for the Facebook, yes they're major rivals but let's not forget their buddy buddy society The Internet Association. I think that is the big changes already happening and I suspect to happen even more. Internet freedom and the voice of local business will be even more diminished, that's where I see it going.

Like we talked about here I think that's where all this is going, but I can be cynical too.
 
Great post and as alway's usefull, best pots here on bhw i have seen in the last... mmm 20 days.

Your post has 2253 unique words, all hq content and good readable. Usefull info, for sure google will love this article :-)

Thanks for sharing your cristal ball.
 
ibmethatswhoib said:
Well thought out posts as always Scritty!! Although I think you're sort of projecting what you hope would happen and not sure that's the way it's going. I remember you posting about how new sites are popping up ahead of your massive authority blogs. Not sure G gives a damn about that and if they do, can't people just buy aged domains like they already do and get that benefit?

Also for the Facebook, yes they're major rivals but let's not forget their buddy buddy society The Internet Association. I think that is the big changes already happening and I suspect to happen even more. Internet freedom and the voice of local business will be even more diminished, that's where I see it going.

Like we talked about here I think that's where all this is going, but I can be cynical too.
Click to expand...

Yes - that one is something I'd likt to see :)

Having said that those thoughts were based on the empty facebook pages rankling for short tail multi million dollar keywords 4 months ago and Google saying "they would get fixed when...." But do I want it to happen? Yup

As for their membership of TIA, I doubt that will get in the way of their commercial rivalry. Not just because they are both profit grabbing bast%rds, but also they might get accused of developing a cartel and being anti competitive if they took anything like that too far,

Great points buddy

Scritty
 
Duplicate - sorry
 
Scritty said:
Why would you need analytics and adwords if Google had gone.
How attached are you to an email address.
Would people make the connection "I'm not using Google because they just fill my face with advertising" will not connect with most people to the possible outcome of "Oh no - they are stopping GMAIL" (likely many years later)

Yahoo emails were THE emails 13 years ago, So was Yahoo. You can still get them now, I still have the same btyahoo mail I had in 2002. But Yahoo? Compared with the late 90's....

Yes they are synonymous. Like "Hoover" is still a synonym for Vacuum cleaners in the UK (Get the Hoover out love, there's dog hair on the carpet)... but what people actually get out is very rarely a Hoover these days. It's an Electrolux or AEG machine.
People might still call it "Google-ing" when they use another service.
The service is no longer associated with the service supplier. It's generic

We still can with the term PC. To begin with the term PC was only for IBM machines, hell they even tried to copyright the term (ridiculous to think now) it's such a generic term "personal computer" but for years PC meant IBM and ONLY IBM. Now people still use it. Half of those under 30 might not have even heard of IBM. What was once a synonym for the worlds biggest brand up until the early 90's meant zilch just 5 years later. IBM were huge, Apple (and Apricot) were so far behind in all sectors other than desktop publishing there really was no other option....gone, and with it the term fell into common use.

SE's might have emotional connections with adsense or analytics, it's part of our livlihoods after all.. but the vast VAST majority of Google users are not SE's, they are people like my mum and dad, my friends and family who don't even know what SEO stands for and care about it even less. They couldn't give a flying fig about Gmail, analytics or adsense (and have never even heard of the last 2).

But my dad has been moaning about Google search results for some time now. "Where's the number for that take-away..why is it buried under all this crap" was a rough paraphrase of the last words he spoke about the subject.

I suspect he is not alone.

Scritty
Click to expand...

Yes, this all makes sense. My only point is that if Gmail, Adsense, Adwords, Search, Youtube, Blogger, Docs, Chrome, Apps, and all the other services I'm forgetting were to disappear tomorrow as you say it would have a huge emotional impact on many web users.

Certainly these services can fade away over time, but your underestimating Google's importance in the here and now.
 
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