1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

What would you do with a few thousand 'warm' leads?

Discussion in 'Offline Marketing' started by pilar, Feb 2, 2014.

  1. pilar

    pilar Junior Member

    Apr 1, 2008
    Likes Received:
    Hey guys,

    Since offline marketing/sales is different than online marketing/sales I am wondering what you would do when having 3K warm leads? Leads of small businesses throughout the country (I can basically drive through my country in 1 day) where the businesses have indicated a year ago that they are interested in online marketing services. How would you approach these leads? I have the following in mind to consider:

    • Cold calling
    • mailing with Mailchimp with a great offer
    • sending a personal email to offer my services
    • sending a personal email to offer my service with a follow up call
    • sending a personal email with a Woorank report of their website, and a follow up call
    • sending a personal email with a message that I have created a report and would like to explain the report with suggestions
    • sending a personal letter by snail mail with my brochure and a follow up call

    This is what came up in my mind so far. What do you think of the above tactics and/or what else would you do when you have such kind of leads available?

    I am looking to all your replies and hopefully we can share some out of the box or just the simple ideas and tactics in this thread!

    Have a good one!
  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

    Mar 21, 2013
    Likes Received:
    Home Page:
    Where is that?!
  3. tints

    tints Newbie

    Jan 2, 2013
    Likes Received:
    I'd call them.

    A warm lead doesn't convert to a cold call.
  4. netmoney1

    netmoney1 Executive VIP Jr. VIP

    Feb 21, 2012
    Likes Received:
    Since they are a year old I wouldn't waste too much time or have high expectations. Because:

    1. A lot of those businesses are prob closed
    2. In that year time frame they have been emailed, called, and mailed by dozens of companies who all promised the world

    Honestly 1 "fresh" lead is worth more then 1,000 of those leads

    Use the time you were going to dump into those and work on generating real time leads.

    Just my honest opinion.
    • Thanks Thanks x 2
  5. GoForJacob

    GoForJacob Junior Member

    Apr 2, 2013
    Likes Received:
    I agree 100% with netmoney1. When you get a lead, you need to get it in your sales funnel right away. Most times a lead doesn't convert right away. But I can guarantee you that the longer you wait to follow up, the more money you'll end up not making.