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What would you do with a few thousand 'warm' leads?

Discussion in 'Offline Marketing' started by pilar, Feb 2, 2014.

  1. pilar

    pilar Junior Member

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    Hey guys,

    Since offline marketing/sales is different than online marketing/sales I am wondering what you would do when having 3K warm leads? Leads of small businesses throughout the country (I can basically drive through my country in 1 day) where the businesses have indicated a year ago that they are interested in online marketing services. How would you approach these leads? I have the following in mind to consider:

    • Cold calling
    • mailing with Mailchimp with a great offer
    • sending a personal email to offer my services
    • sending a personal email to offer my service with a follow up call
    • sending a personal email with a Woorank report of their website, and a follow up call
    • sending a personal email with a message that I have created a report and would like to explain the report with suggestions
    • sending a personal letter by snail mail with my brochure and a follow up call

    This is what came up in my mind so far. What do you think of the above tactics and/or what else would you do when you have such kind of leads available?

    I am looking to all your replies and hopefully we can share some out of the box or just the simple ideas and tactics in this thread!

    Have a good one!
     
  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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  3. tints

    tints Newbie

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    I'd call them.

    A warm lead doesn't convert to a cold call.
     
  4. netmoney1

    netmoney1 Executive VIP

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    Since they are a year old I wouldn't waste too much time or have high expectations. Because:

    1. A lot of those businesses are prob closed
    2. In that year time frame they have been emailed, called, and mailed by dozens of companies who all promised the world

    Honestly 1 "fresh" lead is worth more then 1,000 of those leads

    Use the time you were going to dump into those and work on generating real time leads.

    Just my honest opinion.
     
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  5. GoForJacob

    GoForJacob Junior Member

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    I agree 100% with netmoney1. When you get a lead, you need to get it in your sales funnel right away. Most times a lead doesn't convert right away. But I can guarantee you that the longer you wait to follow up, the more money you'll end up not making.