What separates successful local SEO campaigns from average ones?

I see some business dominate local search results while others struggle despite similar services what factors usually make the biggest difference in successful local SEO campaigns beyond basic citation building and profile optimization

Beyond citations and profile optimization, the biggest local SEO factors are high-quality customer reviews, relevant local content and strong website authority. Businesses that consistently earn positive reviews, keep their information updated and create content tailored to their local audience often perform better. A fast, mobile-friendly website and strong local backlinks can also make a significant difference in rankings.