What Keywords to choose for PPC?

Creating separate ad groups is usually the better approach. Put all your standard fencing keywords in one ad group and your farm fencing/farm gates keywords in another. This improves relevancy, gives you clearer data, and usually results in stronger ad performance.
 
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Chris Newman said:
To be honest with you, for fences, farm gates, I really doubt if many people would search on Google search, for it.
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Of course they do what are you talking about? I just put a new fence for our house 2 weeks ago and what did I do to find suppliers?....right i googled it.
 
Create separate ad groups for fencing and farm gates to improve ad relevance and quality score. this ensures specific ads and landing pages for each, leading to better conversions.
 
In Google Ads, create separate ad groups for fencing and farm gates keywords to keep ads and landing pages more relevant.
 
Make 2 ad groups, one for Fencing and one for Farm Fencing & Gates, keeps ads relevant and CTR better.
 
shreyanshumaheshwari said:
I have a Fence Manufacturing business and want to run Google Search Ads for it. I build Fences and Farm Gates. The keywords I confirmed were: "metal fencing supplies" "fencing suppliers" "fencing manufacturers" "steel fencing supplies" for Fencing Business and "rural fence supplies" "farm fencing supplies" "livestock fencing supplies" "agricultural fencing supplies" "farm gates manufacturers" for my Farm Fencing and Farm Gates Business. Now I am confused that should I put the Fencing and Farm fencing & gates keywords together. OR Should make a different Ad Group for both of them, because it may have relevancy issues. So, what should I do? Any Advice?
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You should separate your ad groups instead of combining them when running Google Ads. Specifically, create one campaign/group for "metal/steel fences" and another separate group for "farm fences & gates" to ensure relevance between keywords, ad copy, and landing pages. Doing so will result in a higher quality score, lower CPC, and easier optimization. Combining them can dilute intent and make ads less effective.
 
Split them into separate ad groups 100 percent
keep fencing and farm gates isolated so your ads and landing pages match intent better and your quality score goes up
 
separate will do better, also separate landing pages will get you better quality scores
 
seprate fencing and farm gates into different ad groups for better relevance. use specific keywords instead of mixing everything.
 
I’d suggest creating separate ad groups for fencing and farm gates. Even though they’re related, they target different audiences. Fencing keywords focus more on general fencing, while farm gates are more niche. Keeping them separate will help you target the right people and improve relevancy, which can also lower your cost per click and improve your Quality Score. Just make sure each ad group has very specific, relevant keywords for better performance!
 
don't mix them, even if they are related , fencing and farm gates attract slightly different intent so combining them cam dilute performance. create separate ad groups and match each with a dedicated landing page this improves ad relevance and quality score.
 
you can keep them in one campaign, but I would avoid mixing all keywords in a single ad group. group similar keywords together so your ads match the search better and don't feel too generic.
 
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