What Keywords to choose for PPC?

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shreyanshumaheshwari

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I have a Fence Manufacturing business and want to run Google Search Ads for it. I build Fences and Farm Gates. The keywords I confirmed were: "metal fencing supplies" "fencing suppliers" "fencing manufacturers" "steel fencing supplies" for Fencing Business and "rural fence supplies" "farm fencing supplies" "livestock fencing supplies" "agricultural fencing supplies" "farm gates manufacturers" for my Farm Fencing and Farm Gates Business. Now I am confused that should I put the Fencing and Farm fencing & gates keywords together. OR Should make a different Ad Group for both of them, because it may have relevancy issues. So, what should I do? Any Advice?
 
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if your budget is small, i'd advise you to put everything in the same campaign and let google smart bidding optimise towards your conversion goal, whether it is form submit, click on phone number or whatever. once you're live you can see if there's some search terms that convert a lot better than others and maybe are worth separating and bidding more aggressively on.

the most important thing is that if you separate keywords in different ad groups, you need to adjust the ad copy so there's higher relevancy as you said. and in your case you need to research if keywords containing supplier, supplies and manufacturer convert at similar price as if they don't it's going to eb a bit tricky.

this is what i would do anyway. i'm sure you can also get some success if you separate everything from the beginning but it'll be a bit trickier if your budget is small as i mentioned
 
To be honest with you, for fences, farm gates, I really doubt if many people would search on Google search, for it.
 
create one ad group for general fencing and another for farm fencing & gates. This will improve your ads' relevancy and help you get better results
 
It's best to create separate Ad Groups for your Fencing and Farm Fencing & Gates keywords. This helps maintain relevancy, improve Quality Score, and optimize your ads for each specific audience. Keep them targeted for better performance.
 
It's best to create separate ad groups for your Fencing and Farm Fencing & Gates keywords to maintain relevance and improve targeting for each specific audience.
 
Create separate ad groups for Fencing and Farm Fencing & Gates to ensure better keyword relevance and more effective ad targeting.
 
keep them separate that way your ads stay super relevant to each group and work better overall
 
It’s a good idea to split the keywords into two separate ad groups one for general fencing and one for farm fencing & gates so that you can tailor your ads more specifically to each audience and improve your campaign’s performance.
 
You could try creating two campaigns one for Fencing and one for Farm Fencing & Gates. This way, you can tailor the messaging and targeting even more precisely
 
I’d say keep them separate. Fencing and farm gates are different products with different customer needs, so it’s better to have specific ads for each. It’ll help make your campaigns more effective and relevant
 
Separate the Fencing and Farm Fencing & Gates into different ad groups no one likes a fence that tries to do everything!
 
Definitely split them into separate ad groups keeps your ads sharp and Google will give you some love for being relevant
 
Definitely separate them into different ad groups mixing them would be like selling luxury cars and farm trucks in the same showroom!
 
shreyanshumaheshwari said:
because it may have relevancy issues. So, what should I do?
Click to expand...
Its good to create separate Ad Groups for your Fencing Business and Farm Fencing & Gates Business. Now you can arrange your ad copy and landing pages to match the specific keywords in each Ad Group
 
Create separate ad groups for Fencing and Farm Fencing & Gates to improve relevance, ad quality scores, and targeting precision.
 
I’d recommend splitting them into two ad groups one for regular fencing and one for farm gates/fencing. That way, you can make your ads super relevant for each and get better results!
 
We recommend separating "Fencing" and "Farm Fencing & Gates" into different ad groups. This will improve relevance, increase quality scores, and reduce click costs.
 
Although they are timeless and provide a cozy appearance, fences need to be maintained frequently to avoid decay or warping. Although vinyl looks low-maintenance, I've heard that severe weather can cause it to fracture.
 
It can help to separate your 'Fencing' and 'Farm Fencing & Gates' terms into different ad groups. That way, your ads match search intent more closely, usually improving relevance and Quality Score, and allowing you to customize ad copy for each audience.
 
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