Hi, guys. I run a google ads campaign for my store. I still confuse what best strategy to get conversion, so I really need some suggestion for this matter.
Overview : I run my campaign from August 23 until now (search add campaign)
At first, I used manual bid max clicks and set the CPC for like 3 cent and I got pretty good clicks, but no sale.
I choose keyword with 5-7 quality score and add a click conversion tracking.
Google suggested me to change the max clicks to CPA and I did that. I thought if I use that, I will get at least 30 sales to move to max conversion bidding.
As I set the bidding to CPA , my cpc increase up to $1/clicks, good ctr and no sale. The limitation is my set budget. It seems the ads doesn't care about my CPA value. So, if we use CPA bidding, do the ads just ignoring the CPA value that we set?
I moved again to cpc manual bidding to get traffic for 2 days. Then I changed to CPA bidding again for $8/day and I got 2 sales.
I tried to increase the budget in hope to get more clicks and sale, but the number of click was same (10 -14 clicks) and the cpc got higher.
The weird thing was the ads doesn't run from the beginning of the day (12 am) and I don't know why. I paused the campaign today. The campaign budget (until today) was $155 and I just got 2 sales.
What would your recommendation for my campaign?
What are your strategies for google ads ( get at least 30 sales,so you can move to max conversion bidding) ?
Overview : I run my campaign from August 23 until now (search add campaign)
At first, I used manual bid max clicks and set the CPC for like 3 cent and I got pretty good clicks, but no sale.
I choose keyword with 5-7 quality score and add a click conversion tracking.
Google suggested me to change the max clicks to CPA and I did that. I thought if I use that, I will get at least 30 sales to move to max conversion bidding.
As I set the bidding to CPA , my cpc increase up to $1/clicks, good ctr and no sale. The limitation is my set budget. It seems the ads doesn't care about my CPA value. So, if we use CPA bidding, do the ads just ignoring the CPA value that we set?
I moved again to cpc manual bidding to get traffic for 2 days. Then I changed to CPA bidding again for $8/day and I got 2 sales.
I tried to increase the budget in hope to get more clicks and sale, but the number of click was same (10 -14 clicks) and the cpc got higher.
The weird thing was the ads doesn't run from the beginning of the day (12 am) and I don't know why. I paused the campaign today. The campaign budget (until today) was $155 and I just got 2 sales.
What would your recommendation for my campaign?
What are your strategies for google ads ( get at least 30 sales,so you can move to max conversion bidding) ?