What is the best ESP?

eMonetize said:

I've been monetizing purchased data(email) for over 16 years.

What do you consider a commercial based email platform?

I would go with an ESP that uses shared IPs. That way you are piggybacking off the IP reputation of all users and have a better chance of hitting the inbox. Most provide a free trial, so you can sign up and test their inbox deliverability.

I've never used inboxFirst, but I have contacted their support and they never got back to me, other than a confirmation message. The confirmation message didn't come from their own network, was sent through sendgrid. So they were a big red flag.

After you set up an account, please post back the deliverabillity you get when testing.

If your just starting out, you really need to be cautious of all the offers to set up your own server, mail platform and IPs and say you can send high volume. The majority of them are just a scam to take advantage of novice mailers.

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J-Raww said:

I have a 450,000 opt-in list of U.S. email leads (automotive). Could you point me in the right direction, I would greatly appreciate it. Thank you.

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eMonetize said:

So the problem that you have is that while the data is technically targeted, I'm going to guess that it is aged data because of the size. So really it's no longer targeted, because it's not fresh data, so it's unlikely the user is still seeking the info that he was at the time the lead was generated.

So in this case you don't want to use a service like Aweber, because the cost to send will be too high, because it's not targeted and the response rate will likely be very low. Additionally aged data is more prone to getting complaints and you would likely just get the account terminated.

So you are going to need to mail using IPs. However most all of the services that exist, that say you can mail purchased lists are just a scam to take advantage of novice mailers and overcharge them for IPs.

You are going to need to get IPs from a provider that supports mailers and won't terminate the account for complaints and will replace the IPs ad needed if you end up getting them blocked / blacklisted.

Additionally you need to get the list cleaned by a reputably email hygiene company that will remove bad addresses, know complainers, spam traps, etc... The big risk is getting the IPs blacklisted by spamhaus as most providers will take a very dim view of you, if it happens.

Nothing about this process is cheap. Do you have a budget?

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J-Raww said:

Thanks for the reply again. Actually it is not aged data, its very recent, but I would not mind getting the list cleaned by all means. I do not have a budget. If a tool is necessary than I will invest into it.

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