SEO stands for Search Engine Optimization. That?s a bunch of actions you can take to make sure that your business?s website appears high in relevant search results when a prospective or service you offer. Some people use Google Adwords, and filling good with search engines. But it turns out that most people don?t actually click on those Adwords ads. Instead, most people click on the organic search results. Check out the actual numbers: 10% of people click on those links, which display through Google Adwords 90% of people click on those links, which comes from organic search results.