What is Rankbrain in SEO?

RankBrain is a component of Google's core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to search engine queries. ... By discerning this true intent, Google can deliver more relevant results.
 
RankBrain is a machine learning-based search engine algorithm. It helps Google to process search results and provide more relevant search results for users.
 
Rank Brain is a component of Google's core algorithm which uses machine learning i.e The ability of machine to teach from data inputs to determine the most relevant results to search engine queries.

Google's artificial intelligence system automatically distinguish a user's preference and deliver the best matched solutions to them.
 
Rank Brain is not a signal but it adjusts ranking signals like freshness, site authority, content length, social shares, user engagement etc. for each search query depending on user intent.

For example, if I search for "price of iphone x," Rank Brain brings recently posted articles over 2019 or 2020 articles. If I search for "president of usa," it'll bring authority sites like wiki, gov, news sites above blog posts.
 
RankBrain is Google's algorithm update that factors in user experience when ranking websites.

This was and remains a game-changer algorithm update.

Before RankBrain, Google wasn't paying attention to bounce rate.

It didn't care much about how the user behaved.

It focused more on backlinks and similar factors.

Not anymore.

Google RankBrain, no matter how you spin it, puts a lot of pressure on publishers to deliver on search intent.

If somebody types in a keyword and finds your website, and after reading your stuff, they don't feel they got what they came for, they will bounce out.

If this happens enough times, Google will penalize you.

It may not happen immediately, but it will happen.

This is why Google RankBrain puts tremendous pressure on online publishers.

We have to deliver on search intent .

This is not always easy because the more traffic a word gets and the more competitive it gets, the more search intents it can contain.

Which is which?

Thankfully, RankBrain also detects context.

So it's important to set up pages that provide the proper context.

It's not enough to deliver a specific answer but you have to set up the answer correctly so your page will show up correctly in the rankings, meaning, the context is there.

And this will increase the chance that people would stay.

It means they've terminated their search.

When Google keeps seeing this pattern when people search for a term and pull up your page and stay on the page, you will get rewarded with a higher ranking.
 
Rankbrain uses a form of machine learning and is used by Google to process qualitative data into quantitative data (mathematically) , vectors the algorithm so that the computer can understand.
 
The algorithm responsible for Google thinking it is human.
 
RankBrain is a component of Google's core algorithm. most relevant results to search engine queries.
 
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Moz has the best answer for you
 
I feel like I should also spin the text from Wikipedia and write it down here lmaoo
 
RankBrain is a component of Google’s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to search engine queries.
 
RankBrain is a Google machine learning-based search engine update algorithm is considered as the 3rd most powerful & important signal contributing to the search query, with the help of the powerful and important update in Google Search Algorithm, Google can better understand the likely user intent. And this update was confirmed by Google on 26 October 2015.
 
RankBrain is an artificial intelligence system that's being applied to and used with Google's current search engine algorithms to provide better results to user queries.
 
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