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What is more important: higher reach or higher impressions?

Discussion in 'Social Networking Sites' started by minhftw, Mar 1, 2017.

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What is more important: higher reach or higher impressions?

  1. higher reach

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  2. higher impressions

    0 vote(s)
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  1. minhftw

    minhftw Newbie

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    Hi BHW,

    A coworker and I were disagreeing on which is more important: having a higher reach or having higher impressions.

    I couldn't find any good answers on the internet, so I decided to start here in the BHW community. I (and I'm sure most) would appreciate all oyour thoughts, theory, and reasoning on which is better. I (We) would love to see everything backed with facts and data.