What is CPI/CPA?

MrPoopyButthole said:

Sorry for the dumb question but I'm new here and aren't familiar with these terms. Is there maybe a thread that explains all relevant abbreviations used on BHW?

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devnetbox said:

CPA = Cost Per Action (or Acquisition)
how much advertiser / network pays per "action". (Action can be anything from submitting a form, to signing up to email newsletter, submitting a pin, installing an app etc)
CPI = Cost per Install
How much advertiser / network pays for one install. Say someone installs an app from through your link locker. You get paid for that install.

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