What does google consider a Local Search?

cebrux

Junior Member

Jul 15, 2013

121

43

• Jul 17, 2013

• #1

What does Google consider a local search? I was keyword researching, and I came across a keyword that had 1300 Global but only 91 local, with medium competition. I don't know if the low amount of local search is good or bad (this ofc depends on my market as well, but I don't know how to define "local"). Can anyone go into some detail on this? Thanks in advance.

 

Last edited: Jul 17, 2013

mrblackjack

Senior Member

Jr. VIP

Dec 6, 2011

1,014

673

• Jul 17, 2013

• #2

A local search is either
1. a generic keyword + the location attribute
2. Adwords only - a search made from your current location (can be tracked by IPs+Cookies). For ex, if you live in France, Paris. and search Google.fr for "pizza locale", you will get local Paris pizza results.

 

SmileAtmyWins

BANNED

Feb 13, 2010

1,899

1,971

• Jul 17, 2013

• #3

Yes, as stated above, the local attribute applied to the search term. Another example being " Apartment buildings in Toronto, Ontario".

Edit: It's early, I misunderstood the question. BassTrackerBoats is correct.

 

Last edited: Jul 17, 2013

BassTrackerBoats

Support Admin

Staff member

Moderator

Jr. VIP

Mar 10, 2010

42,697

107,142

• Jul 17, 2013

• #4

Local is the country selected, global is Worldwide searches.

 

N

Nuruddin

Newbie

Jul 17, 2013

29

4

• Jul 17, 2013

• #5

A local search is either
1. a generic keyword and the location attribute
2. a search made from your current location (can be tracked by IPs+Cookies).

 

Techxan

Elite Member

Dec 7, 2011

3,091

3,620

• Jul 17, 2013

• #6

BTB is correct, but it is more complicated than that.

The keyword is for the number of monthly nationwide searches in the country selected in the tool.

So:
"Carpet cleaning services" with 91 total nationwide searches is bad.

"Boston carpet cleaning services" with 91 total nationwide searches is fabulous.

 

gullsinn

Elite Member

Dec 24, 2009

2,556

2,311

• Jul 17, 2013

• #7

Global means a Ball, you can say gobal searches are the searches from all over the world and local searches means searches from a specific area from your local country.

So Global = All world and Local = Specific region (country)